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Content Strategist / Social Media Manager BlueCarma Austin, TX Job Details Part-time | Full-time | Contract $20 - $30 an hour 4 hours ago Benefits Flexible schedule Qualifications Research Full Job Description Content Strategist / Social Media Manager BlueCarma | Austin, TX BlueCarma is a mobile, iPhone-first content company creating cinematic, authentic content for businesses, creators, events, and individuals. We're looking for a Content Strategist / Social Media Manager who understands what makes people stop scrolling — and knows how to turn a client's ideas, business, personality, or story into content people actually want to watch. This role sits between the client, camera operator, and editor. You'll help determine what we should create, why we're creating it, and how that content should be packaged and distributed. You don't need to be a traditional corporate social media manager. We're looking for someone who understands content, culture, trends, storytelling, and social media. What you'll do Develop creative content ideas for clients across TikTok, Instagram, YouTube, Facebook, and other platforms Research current content trends, formats, hooks, sounds, and concepts Develop content strategies based on each client's brand, audience, and goals Create shoot concepts, shot lists, and content plans Help camera operators understand what content needs to be captured Identify opportunities to turn one shoot into multiple pieces of content Develop hooks, captions, titles, CTAs, and other supporting copy Work with editors to communicate the intended style, pacing, and purpose of each video Organize content calendars and publishing schedules Help manage and schedule social media content when included in a client's package Monitor content performance and identify what is and isn't working Use analytics to make recommendations for future content Stay current with changes in social media platforms and content trends Participate in client meetings and creative brainstorming sessions Help clients discover content opportunities they may not see themselves What we're looking for Ability to leverage AI Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and modern social media Excellent sense of what makes content interesting, entertaining, informative, or shareable Strong creative thinking and ability to generate ideas quickly Understanding of hooks, retention, storytelling, and audience psychology Ability to turn a vague idea into an actionable content concept Strong communication and organization skills Comfortable working directly with clients Willingness to get involved in shoots and collaborate with camera operators and editors Ability to work independently and take ownership of projects Strong attention to detail Comfortable experimenting, testing, and learning from results Bonus skills Experience managing social media accounts Experience creating content yourself Video editing experience Photography/videography experience Copywriting Graphic design Experience with Meta Business Suite or similar social media management platforms Experience reading social media analytics Experience with small businesses, creators, restaurants, events, or personal brands Knowledge of paid social advertising Experience building content calendars Who will thrive in this role? We're looking for someone who naturally thinks in content. You're the person who sees a restaurant and immediately thinks, "There are five different videos we could make here." You understand that a great shoot isn't just about getting beautiful footage. It's about getting the right footage to create content that has a purpose.

You should be comfortable saying:

"What if we tried this?" "That could be a Reel." "We should get another angle for this hook." "Let's turn this one shoot into ten pieces of content." "That video performed better — let's figure out why." About BlueCarma BlueCarma creates authentic, cinematic content without making everything feel like a traditional commercial. We work with businesses, creators, chefs, event vendors, personal brands, and everyday people to capture their stories, products, personalities, and experiences. We're building a creative team where strategy, production, and editing work together rather than operating as separate pieces. This is an opportunity to help shape how BlueCarma creates content for its clients and how the company grows. We're especially interested in people who want to grow with the company rather than simply complete assigned tasks.

Pay:

$20.00 - $30.00 per hour

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Austin, TX 78741