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SR. PAID SOCIAL MEDIA MANAGER

Contract type Full-Time Location Glendale, CA Specialty Marketing Salary 120-130k Remote No Reference 512595 Contact name Athena Kwey Job description Our client, a growing name in e-commerce is seeking a Sr. Paid Social Media Manager with E-commerce and Leadgen experience. This is a fultlime opportunity that is onsite 5 days a week. We are looking for a high-impact Senior Paid Social & Performance Marketing Manager at the intersection of lead generation mastery and revenue-driven growth. This is a strategic leadership position with direct accountability for client outcomes across a portfolio of lead gen and ecommerce accounts. You own paid social performance end-to-end — strategy, budget, creative direction, analytics, and client communication — equally comfortable scaling a high-volume CPL campaign for a franchise network as you are optimizing ROAS and contribution margin for an ecommerce brand. You think like a growth operator, communicate like a strategic partner, and build the systems that make both sustainable. Key Responsibilities Strategy & Execution

• Own full-funnel paid social strategy across lead gen (CPL/CPA) and ecommerce (

ROAS/MER/AOV/LTV:

CAC) accounts with diverse KPIs and business models

• Build scalable campaign frameworks deployable across accounts; oversee budget allocation across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms
  
• Scale ecommerce accounts through creative velocity, offer alignment, and product-level optimization; scale lead gen accounts through funnel efficiency and audience expansion
  
• Establish forecasting models and budget plans tied to lead-gen goals and ecommerce revenue targets
  Analytics, Reporting & Optimization
  
• Lead bottom-of-funnel analysis across account types — lead quality and CPL for lead gen; ROAS, MER, and CAC efficiency for ecommerce
  
• Build and maintain scalable dashboards; leverage Segwise and platform-native tools to surface creative performance signals and accelerate iteration
  
• Execute high-velocity testing roadmaps: creative, audience, bidding, and landing page — with data-backed recommendations, not just observations
  Creative Direction & Collaboration
  
• Serve as primary performance partner to creative — providing directive, data-grounded feedback optimized for lead capture or ecommerce conversion depending on the account
  
• Identify winning hooks, formats, and messaging angles; rapidly iterate and scale what works Client Strategy & Communication
  
• Lead QBRs with a clear

POV:

what worked, what didn't, where we're going — translating performance into pipeline and revenue narratives

• Proactively identify budget expansion, new channel, and upsell opportunities; contribute social strategy to new business pitches
  Team Leadership
  
• Lead, mentor, and manage a team of paid social managers and specialists; hold the team accountable to outcomes, not activity
  
• Implement standardized campaign structures, QA processes, optimization frameworks, and reporting systems across all accounts Minimum Qualifications
  
• 4-5+ years hands-on paid social with explicit focus on lead generation / direct response; ecommerce account experience a strong plus
  
• Proven track record managing enterprise-level budgets ($50K+/month) with consistent CPL, CPA, and ROAS results
  
• Expert-level proficiency: Meta Ads Manager and TikTok Ads Manager; LinkedIn a strong plus
  
• Deep knowledge of lead gen funnels, attribution models, and conversion optimization; familiarity with ecommerce metrics (

ROAS, MER, LTV:

CAC, AOV

)

• Experience managing multi-account portfolios across verticals; demonstrated ability to lead or mentor a paid social team
  
• Strong client-facing communication skills; agency experience strongly preferred
  Tools & Platform Proficiency
  Paid Social
  
• Meta Ads Manager (expert) | TikTok Ads Manager (expert) | LinkedIn Campaign Manager | Reddit Ads | Pinterest Ads
  Analytics & Attribution
  
• Google Analytics / GA4 | Triple Whale / Northbeam (or similar) | Platform-native reporting
  Creative Analytics
  
• Motion/Segwise | Canva | Figma
  CRM / Lifecycle
  
• Klaviyo (preferred) | HubSpot | Salesforce
  Project Management & Documentation
  
• Asana | Jira | Confluence Success Profile
  
• Thinks in systems and scalability — not just campaign execution
  
• Obsessed with lead quality, cost efficiency, and revenue growth regardless of vertical
  
• Toggles seamlessly between hands-on execution and high-level client strategy
  
• Equally strong in people leadership and performance marketing
  
• Pushes clients and internal teams toward better outcomes — not just better reports Send your resume today!

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Athena Kwey

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