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E-Commerce Analyst
Bonita Springs, FL

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Now viewing: Klaviyo & E-Commerce Specialist Shopify, Meta Ads, Content & Golf
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The Golf Guys

Klaviyo & E-Commerce Specialist Shopify, Meta Ads, Content & Golf

Job Description

Klaviyo & E-Commerce Specialist
  • Shopify, Meta Ads, Content & Golf The Golf Guys Bonita Springs, FL Job Details Full-time $18
  • $22 an hour 4 days ago Qualifications Social media advertising campaigns Google Sheets YouTube Shopify E-commerce Marketing workflow automation Video communication Data entry Organizational skills Facebook Marketing analytics Technical troubleshooting support Instagram Full Job Description Klaviyo & E-Commerce Specialist
  • Shopify, Meta Ads, Content & Golf The Golf Guys
  • Bonita Springs, FL In-Person Position About the Role The Golf Guys is looking for a highly specialized Klaviyo & E-Commerce Specialist to join our growing e-commerce team.
This is not a traditional social media position, general marketing job, sales role, or basic data-entry position. We are looking for someone who can work at the intersection of: Klaviyo email & SMS marketing Shopify e-commerce Meta Ads Manager Technical product data Golf equipment TikTok Shop and social commerce Short-form video and on-camera content We know that is a unique combination. That is intentional. The ideal candidate is analytical, technical, creative, extremely detail-oriented, comfortable learning new systems, and knowledgeable about golf. One day you may be troubleshooting a Klaviyo flow or analyzing email revenue. The next you may be cleaning up Shopify product data, reviewing Meta Ads performance, entering golf-club specifications, creating a promotion, or standing in front of a camera explaining a new driver, shaft, putter, or golf product. We are looking for someone who can operate both behind the computer and in front of the camera. Klaviyo Email & SMS Marketing Klaviyo is one of the most important parts of this position. You should already have hands-on experience using the platform.
Responsibilities include:
Build, manage, test, and optimize Klaviyo campaigns Create and maintain automated email flows Manage welcome flows Manage abandoned-cart flows Manage abandoned-checkout flows Manage browse-abandonment flows Create post-purchase and customer-retention flows Develop win-back and re-engagement campaigns Build and manage customer segments Understand triggers, filters, conditional splits, and flow logic Monitor skipped and suppressed profiles Identify basic email-deliverability issues Perform A/B testing Coordinate campaigns around promotions and product launches Analyze campaign and flow performance Monitor open rate, click rate, conversion rate, attributed revenue, and revenue per recipient Help improve customer retention and repeat purchases Work with SMS marketing where applicable Understand how Shopify customer, product, and order data interacts with Klaviyo We are not looking for someone whose Klaviyo experience consists only of choosing an email template and sending a newsletter. You should understand the mechanics behind automation, segmentation, triggers, customer behavior, and performance. Shopify & E-Commerce You will work inside Shopify regularly and should already be comfortable navigating an e-commerce platform.
Responsibilities may include:
Creating new products Updating existing products Managing product variants Updating pricing Maintaining collections Managing product tags and categorization Uploading product photography and media Maintaining SKUs Maintaining UPCs Managing product specifications Monitoring inventory and availability Creating promotions Creating discount codes Reviewing website merchandising Improving product-page presentation Identifying pricing errors Identifying product-data errors Identifying inventory discrepancies Troubleshooting basic Shopify issues Understanding customers, products, orders, discounts, and marketing integrations Helping improve overall website accuracy and customer experience Attention to detail is critical. A small mistake involving a shaft flex, loft, hand orientation, SKU, price, product variant, or inventory status can turn into a real customer-service problem. We need someone who understands that accuracy matters. Technical Product Data & Data Entry This position involves significant product-data work, but this is not basic clerical data entry. You need to be comfortable working with structured information and large product catalogs.
You may work with:
Excel Google Sheets CSV files Shopify imports and exports Bulk product updates SKUs UPCs Product variants Vendor price lists MAP pricing Inventory information Golf-equipment specifications Product feeds Data cleanup Pricing updates Product categorization Comparing information between multiple systems We want someone who does more than simply copy and paste information. We want someone who can recognize when the information doesn't make sense. For example, if a golf product should be: Right Hand / 9° / 60g / Stiff but was accidentally entered as: Left Hand / 10.5° / 50g / Regular we expect you to recognize that something may be wrong and investigate it. Accuracy, organization, and attention to detail are extremely important in this role. Meta Ads Manager & Digital Advertising You should have working knowledge of Meta Ads Manager and understand the fundamentals of paid digital advertising.
You should be familiar with:
Campaigns Ad sets Ads Audiences Retargeting Prospecting Creative testing Conversion campaigns Meta Pixel Event tracking concepts
ROAS CPA CTR CPM
Conversion rate Attribution concepts Reviewing advertising performance You may work alongside outside marketing partners, agencies, or other team members. You do not necessarily need to personally run every advertising campaign from beginning to end, but you should understand the platform well enough to read the numbers, ask intelligent questions, identify obvious problems, and understand whether advertising is actually producing results. Experience with Google Ads, GA4, Google Merchant Center, Google Shopping, or other advertising platforms is highly valuable. TikTok Shop, Social Commerce & On-Camera Content This role is not entirely behind a desk. We are also looking for someone who is comfortable becoming one of the personalities of The Golf Guys online. You do not need to be a professional influencer. You do need to be comfortable speaking naturally on camera. You may help create content for: TikTok TikTok Shop Instagram Reels YouTube Shorts Meta advertising Product pages Promotional campaigns Social-commerce platforms New product launches Responsibilities may include: Appearing in short-form videos Demonstrating golf equipment Talking about new product releases Highlighting unique or limited products Explaining differences between products Creating product-focused TikTok Shop videos Helping develop video concepts Creating hooks and calls to action Participating in scripted content Participating in unscripted content Helping identify products that deserve additional exposure Potentially participating in live-shopping or product-demonstration content Working with the team to turn products into interesting stories We want our content to feel like it comes from real golfers who understand equipment , not from a generic corporate marketing department. The Personality We're Looking For We need someone who has some personality. You should be able to speak naturally on camera instead of sounding like you are reading a product description.
The ideal person is:
Confident Personable Conversational Curious Organized Detail-oriented Energetic without being over-the-top Comfortable asking questions Comfortable troubleshooting problems Willing to experiment Able to take constructive feedback Comfortable working independently Able to move between creative and technical work You should be able to explain technical information in a way that feels simple and conversational. For example, rather than simply reading: "Ventus Blue Velocore+ 6-S" you should be comfortable explaining what that shaft is, what the specifications mean, and why a golfer might choose it. You Need to Understand Golf Golf knowledge is an important part of this position. You do not need to be a PGA professional or scratch golfer, but you should have legitimate familiarity with golf equipment. You should understand basic terminology including: Drivers Fairway woods Hybrids Irons Wedges Putters Golf shafts Shaft flex Shaft weight Graphite vs. steel Grip sizes Loft Lie Bounce Grind Right-handed vs. left-handed equipment Iron set composition You should understand that golf equipment has detailed specifications and that those specifications matter. Familiarity with major golf brands is strongly preferred, including brands such as: Titleist, TaylorMade, PING, Callaway, Cleveland, Scotty Cameron, Bettinardi, Fujikura, Graphite Design, Mitsubishi, KBS, True Temper, Golf Pride, and others. Professional golf-retail experience is a major plus, but it is not mandatory if you already have strong golf-equipment knowledge. Required Qualifications We are looking for applicants who meet most or all of the following: Hands-on Klaviyo experience Experience personally building or maintaining Klaviyo automated flows Experience creating email campaigns Hands-on Shopify or comparable e-commerce experience Experience managing products and variants Working knowledge of Meta Ads Manager Strong Excel or Google Sheets skills Experience working with product data Comfortable working with SKUs and variants Strong understanding of golf equipment Excellent written communication Strong verbal communication Extremely high attention to detail Strong organizational skills Comfortable troubleshooting technical problems Ability to learn software quickly Ability to research and solve problems independently Comfortable appearing on camera Comfortable discussing products conversationally Comfortable participating in TikTok Shop and short-form video content Ability to work in person in Bonita Springs, Florida This is not an entry-level digital marketing position. We are looking for someone who can contribute relatively quickly rather than someone who needs to be taught what Klaviyo, Shopify, Meta Ads Manager, or golf equipment are. Highly Valuable Experience You do not need experience with every item below, but experience in several of these areas will make you a particularly strong candidate: Advanced Klaviyo segmentation Klaviyo deliverability SMS marketing Shopify product management Shopify bulk editing Matrixify Meta Pixel Meta Commerce Manager TikTok Shop TikTok Seller Center TikTok Live Instagram Reels YouTube Shorts Social-commerce product tagging UGC-style advertising Product demonstration videos CapCut Canva Video editing Content scripting Google Ads GA4 Google Merchant Center Google Shopping E-commerce SEO Basic
HTML/CSS
Inventory-management systems POS systems Product photography Golf retail Golf club fitting Golf club building Golf equipment sales We understand that finding someone with experience in every single one of these areas would be rare. We're looking for a candidate with a strong foundation who is technically capable and can learn quickly. The Type of Person Who Will Succeed Here You may be a strong fit if you are the type of person who: Wants to understand why something isn't working Doesn't stop at "there's a problem" Tries to figure out how to solve it Notices incorrect information before other people do Enjoys learning new software Likes digging through Shopify or Klaviyo to solve problems Understands marketing numbers Doesn't mind detailed spreadsheet work Understands golf equipment Can explain products clearly Has enough personality to be entertaining on camera Can move between analytical and creative work Can manage multiple projects simultaneously Can work without needing step-by-step instructions for everything Takes ownership of their work Some people are primarily creative. Some people are primarily technical. We're looking for someone who can be both. Please Read Before Applying This position is intentionally specialized. We would rather receive 10 highly relevant applications than 200 general applications. This position is probably not a good fit if: Your professional background is primarily general sales Your experience is primarily customer service Your only marketing experience is posting on social media You have never worked inside Shopify or another serious e-commerce platform You have never built or managed an automated email flow You have no familiarity with Klaviyo You strongly dislike spreadsheets or detailed data work You have no interest in golf equipment You are uncomfortable appearing on camera You are looking for a remote position If your background genuinely combines Klaviyo, Shopify, e-commerce, digital advertising, technical problem-solving, golf, and content creation , we want to hear from you. You do not need to be perfect in every category. But you should have genuine expertise in several of them and the ability to quickly develop the others. When Applying Please be prepared to tell us about: A Klaviyo flow you have personally built or managed Your experience working inside Shopify Your experience with Meta Ads Manager Your experience working with spreadsheets or product data Your familiarity with golf equipment Your comfort level appearing in videos Any experience with TikTok Shop or social commerce A technical or e-commerce problem you personally identified and solved
Location:
Bonita Springs, Florida Work Setting:
In Person The Golf Guys We are a golf retailer focused on combining knowledgeable service and golf expertise with a growing modern e-commerce operation. This position will have the opportunity to directly contribute to the continued growth of our online business.
Pay:
$18.00
  • $22.
00 per hour Expected hours: 40.0 per week
Work Location:
In person