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Marketing
E-Commerce Analyst
Gorham, ME
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Who are we? Flowfold is a Maine-based brand creating durable, lightweight gear and everyday carry products designed for life on the go. We are proud to design and manufacture products in Maine and to build goods that are practical, long-lasting, and made for adventure. Mainers is our sister brand, focused on high-quality, Maine-made mitts, gloves, and leather goods rooted in craftsmanship, function, and New England heritage. Together, Flowfold and Mainers are part of a small, collaborative team where employees have the opportunity to contribute across brands, see their work come to life, and play an active role in the continued growth of the business.
The position:
We are seeking a creative, organized, and detail-oriented Marketing & Ecommerce Specialist to support the day-to-day execution of marketing and ecommerce initiatives for Flowfold and Mainers. This role will work closely with the Director of Sales and Marketing to bring campaigns, product launches, content, email marketing, social media, and ecommerce updates to life. The position is a strong fit for someone who enjoys a mix of creative and technical work and is comfortable moving between content creation, digital marketing, and website management. Roles & responsibilities: Ecommerce & Website Build and maintain product detail pages, collections, landing pages, and other ecommerce content in Shopify Update website imagery, copy, merchandising, and promotional messaging Help improve the presentation, organization, and overall customer experience of the ecommerce websites Review website content for accuracy, consistency, and opportunities for improvement Digital Marketing & Email Create, build, and schedule email campaigns in Klaviyo using established campaign direction, copy, and creative Support ongoing email marketing initiatives and customer communications Help maintain consistency in brand voice, messaging, and visual presentation Social Media & Content Assist with the creation and scheduling of social media content for Flowfold and Mainers Capture and edit photo and video content for social media, email, and website use Create graphics and marketing materials in Canva or other design platforms Monitor customer comments, tags, reviews, and user-generated content Help organize creative assets Marketing & Customer Support Assist with customer service emails and inquiries as needed Additional duties may be assigned. Education & experience: 2-3 years of experience in marketing, ecommerce, communications, design, or a related field preferred Experience working with Shopify or a similar ecommerce platform preferred Graphic design or web design experience strongly preferred Experience with social media, email marketing, and digital content creation is a plus Strong organizational skills and attention to detail Excellent written and verbal communication skills Ability to manage multiple projects and deadlines Strong visual eye and understanding of layout, hierarchy, and brand consistency Comfortable receiving feedback and working from established creative direction Familiarity with ecommerce, digital marketing, and customer experience Experience with Canva and basic photo or video editing Familiarity with Shopify, Klaviyo, Meta Business Suite, Adobe Creative Suite, or similar platforms is preferred Curious, resourceful, and comfortable learning new tools and processes Physical & mental requirements: Highly organized and detail-oriented Comfortable managing multiple priorities simultaneously Strong follow-through and communication Able to work both independently and collaboratively Adaptable and comfortable working in a small-business environment where priorities may shift Ability to occasionally lift and move products, samples, and marketing materials
Schedule:
Full-time, Monday through
Friday Reports To:
Director of Sales and Marketing Benefits:
Medical, dental, and vision insurance Employer-paid short-term disability, long-term disability, and life insurance Retirement plan with a 3% company match Paid time off and paid holidays Generous employee discounts on all products
Pay:
$55,000.00 - $68,000.00 per year
Benefits:
Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Retirement plan Vision insurance