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E-Commerce Analyst
Mustang, OK
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About Tmat Tmat is one of the fastest-growing brands in the truck accessory industry. Our patented, Made-in-America modular organization system won a 2025 SEMA New Products Award, and our content has generated over 350 million organic views this year alone. We sell direct through Tmat.com and Amazon, backed by a growing international content creator and dealer network spanning Europe, Australia, Asia, and the Americas. We're a small, fast crew that out-executes bigger, slower competitors in our industry every single day. If you'd rather be a pirate than join the navy, keep reading. About the Role You will own the system that turns Tmat's traffic into revenue: our Shopify storefront, our Amazon channel, and the customer funnel that connects them. This is the senior e-commerce seat at Tmat. You own the architecture
themes, templates, page structure, and the A/B testing roadmap
and you own the results that come from it.
Important context:
we have a working conversion system, refined through years of A/B testing, and it is one of the most valuable assets in the company. Our organic content drives over 325,000 sessions to Tmat.com every month
traffic most brands our size pay dearly for, and enough volume to run meaningful A/B tests in days, not months.
Every tenth of a point of conversion you win is real money. Your job is to learn the system, protect it, and then make it measurably better. Structural changes to revenue-critical pages run through a documented propose-test-approve process with leadership, and the autonomy you carry grows with the wins you put on the board. If you want a sandbox on day one, this isn't it. If you want to run a revenue engine and be judged on results, keep reading. What You'll Own Conversion system and funnel
Themes, templates, page architecture, site speed, and the path from first click to checkout on Tmat.com. A/B testing roadmap
Own the testing calendar end to end: hypothesis, build, run, read, roll out. You decide what gets tested next and defend it with data. Channel strategy and performance
Own the numbers on
Shopify and Amazon:
conversion, average order value, traffic quality, and channel growth plans. The scoreboard is yours. Amazon channel
Listings strategy, A+ Content, Brand Registry, review strategy, catalog health, and expansion into new marketplaces. Product content and merchandising
Listings, images, copy, specs, and catalog data across both channels
hands-on or by directing merchandising support. New product launches
Sync with content, social, and email so campaigns, pages, and promotions fire together. Requirements 5+ years managing e-commerce for a revenue-generating DTC brand, with clear ownership of conversion outcomes
not just task execution Deep Shopify fluency
themes, templates, Liquid, apps, and the judgment to know when not to touch something that works An A/B testing track record
you can show tests you designed, what they measured, and what they won 2+ years inside
Amazon Seller Central:
listings, A+ Content, Brand Registry, and catalog troubleshooting Analytics depth
GA4 and Shopify analytics, and the ability to turn funnel data into a prioritized roadmap Process discipline
you document changes, test before you ship, and never surprise the team on a live page A builder's work ethic
we're a startup competing with giants, and we act like it Bonus points for: experience in automotive/truck accessories or enthusiast consumer brands, Walmart Marketplace, CRO certifications or coursework, and email/retention platform familiarity.
Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Paid Time Off (Vacation, Sick & Public Holidays)