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Marketing Analyst
Muncie, IN
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$70k - $80k Direct Hire Position Summary The Digital Growth & Revenue Specialist is responsible for identifying and executing opportunities that drive overall company revenue growth. This position combines sales, digital marketing, e-commerce, Amazon, analytics, and business development to increase customer acquisition, sales, and profitability across multiple channels. The ideal candidate is analytical, commercially minded, and growth-focused, with experience using digital platforms and data to identify opportunities and drive measurable results. Amazon expertise is highly preferred. Education Requirements Bachelor's degree in Marketing, Business, E-Commerce, Analytics, Communications, or a related field preferred. Strong proficiency in Microsoft Excel, Google Sheets, and business reporting tools. Knowledge of digital marketing, online marketplaces, SEO, customer acquisition, and sales analytics. Experience with Google Analytics, CRM systems, or digital reporting platforms is a plus. Experience Requirements 3+ years of experience in digital marketing, e-commerce, revenue growth, business development, sales, or related fields. Hands-on experience with Amazon Seller Central required; Amazon Advertising experience strongly preferred. Experience managing Google Ads, Google Shopping, paid search campaigns, and marketplace platforms preferred. Strong analytical skills with the ability to interpret sales, advertising, customer, and revenue data to drive business growth. Experience with SEO, conversion rate optimization, online sales channels, and customer acquisition strategies preferred. Ability to manage multiple projects, identify opportunities, and deliver measurable business results. Physical Capabilities Ability to work in an office or hybrid environment for extended periods. Frequent computer use, data analysis, reporting, and digital platform management. Ability to communicate and collaborate effectively across multiple departments. Occasional travel for meetings, training, or business development activities may be required. Job Duties Develop and execute revenue growth strategies that increase sales, profitability, and customer acquisition across multiple channels. Manage and optimize Amazon Seller Central, product listings, pricing, promotions, keywords, and advertising campaigns. Oversee Google Ads, Google Shopping, and other digital marketing initiatives to maximize return on investment. Analyze sales, customer behavior, advertising performance, product trends, and marketplace data to identify growth opportunities. Partner with Sales, Marketing, Operations, and Leadership teams to drive revenue and business expansion. Identify opportunities for new products, markets, customers, strategic partnerships, and sales channels. Monitor competitor activity, market trends, pricing strategies, and customer demand. Support website optimization, SEO initiatives, and digital customer experience improvements. Create reports and dashboards to track revenue growth, advertising performance, profitability, customer acquisition, and key business metrics. Recommend and implement data-driven strategies that improve sales conversion, margins, and overall business performance. Benefits vary by client and are confirmed at the time of offer.
Examples may include:
Medical, dental, and vision insurance Life insurance Disability insurance 401(k) Paid time off (PTO)