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Paid Ads Specialist at Robert Half Paid Ads Specialist at Robert Half in Harrison, New Jersey Posted in about 20 hours ago.

Type:

full-time

Location:

Fully onsite in Jersey City, NJ (No Exception)

Salary:

$85-95K We are seeking a Digital Marketing Specialist to support the strategy, execution, and optimization of multi-channel digital marketing campaigns for a portfolio of consumer brands and e-commerce channels. This role is highly hands-on and data-driven, with a strong focus on paid media performance, e-commerce growth, conversion optimization, and customer acquisition. Key Responsibilities Set up, manage, monitor, and optimize paid media campaigns across Google Ads, Meta, TikTok, Microsoft/Bing, Amazon, Walmart, and other retail media platforms, with a focus on achieving ROAS, revenue, and customer acquisition goals. Manage digital advertising across multiple DTC websites and retail e-commerce partners , continually identifying opportunities to improve campaign performance and efficiency. Analyze campaign and channel performance against key KPIs and prepare bi-weekly and monthly performance reports with clear insights, actionable recommendations, and opportunities for optimization. Translate performance insights into action by adjusting budgets, targeting, creative, bidding strategies, and channel mix to maximize return on advertising spend. Develop integrated promotional briefs and marketing content requirements across email, mobile, paid search, paid social, affiliate marketing, landing pages, direct-response advertising, and e-commerce channels. Plan and execute conversion rate optimization (CRO) initiatives, including A/B testing, conversion testing, and analysis of the end-to-end customer journey. Partner with creative, e-commerce, and other cross-functional teams to optimize landing pages, microsites, product pages, and digital experiences for improved conversion and engagement. Analyze large and complex datasets using Google Analytics, Looker Studio, Tableau, Excel, and other reporting tools to identify trends, performance opportunities, and areas for improvement. Evaluate performance across SEM, paid social, programmatic, retargeting, email, and other digital channels , reallocating investment toward the strategies and channels driving the strongest results. Stay current on digital advertising trends, platform updates, emerging channels, and best practices to identify opportunities for continued growth. Support the Senior Digital Marketing Manager and broader marketing team with ad hoc projects, reporting, campaign initiatives, and other digital marketing needs . Qualifications Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business, or a related field . 2+ years of professional digital marketing experience , preferably within a consumer products, e-commerce, DTC, retail, or agency environment . Hands-on experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads, Meta, TikTok, Microsoft/Bing, Amazon, or other retail media networks. Strong analytical skills with the ability to interpret performance data, identify trends, and translate insights into actionable marketing strategies. Experience with Google Analytics, Looker Studio, Tableau, Excel , or similar analytics and reporting tools. Understanding of ROAS, conversion rates, CAC, CTR, CPC, CPA, revenue, and other digital marketing KPIs . Experience with A/B testing, conversion rate optimization, and customer journey analysis is strongly preferred. Strong project management, communication, and cross-functional collaboration skills. Highly organized, detail-oriented, and comfortable working in a fast-paced, performance-driven environment .