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Marketing
Marketing Analyst
Home, PA
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The Senior Digital Solutions Analyst translates consumer and operational challenges into concrete designs, architecture, and solutions in support of the organization's digital strategy. These efforts involve collaborating and codeveloping with both internal and external partners, converting the digital strategy into technical requirements that are utilized by both the Digital Transformation Office and its partners for the creation of final products and solutions. They are involved in all aspects of the product life cycle, from the initial kickoff through the requirements analysis, design, implementation, and evaluation.
Job Duties:
Works cross-functionally with technical and business leadership to establish an architectural plan across multiple solution areas, in consideration of the product roadmaps. Participates in design and engineering of analytics solutions that have significant strategic impact and achieve long term competitive advantage for Geisinger. Aligns digital and architectural strategy with business and clinical requirements. Helps lead all aspects of development effort including requirements definition, design, implementation, testing, and support. Gathers and analyzes data and develops data architecture requirements at both a product and strategy level. Assists in post-implementation continuous-improvement efforts to enhance performance and provide increased functionality. Analyzes the current digital ecosystem to detect critical deficiencies and recommend solutions for improvement. Works closely with other Digital Transformation Office leadership to ensure alignment of plans with what is being delivered, utilizing scrum framework and methodology where appropriate. Provides strategic consultation to stakeholders and IT teams. Consults on Institute-facing projects and maintains knowledge of their progress. Work is typically performed in an office or remote environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Position Details:
COMPETENCIES AND SKILLS
Ability to effectively communicate quantitative information to system leadership, clinical stakeholders, and investigators. Creative problem solving and resourcefulness when discussing healthcare challenges and developing potential solutions. Advanced programming and database development skills (SQL, Databricks), data visualization and interpretation skills (Tableau, Excel), along with the ability to instruct users on programming of large data repositories. Ability to utilizer Generative AI applications such as Claude and Copilot to assist with code generation and validation, as well as data analysis and interpretation of results. Current agile methodologies, specifically scrum. Ability to work effectively in a team environment as well as interface with all levels of staff/management within and beyond the organization. Ability to interpret and communicate analytical information in a clear, concise manner. Ability to collaborate with cross-functional teams, building relationships and achieving results without a direct reporting relationship. Advanced understanding of digital transformation market trends Proficiency with MS Word, Excel, PowerPoint in order to develop business documents or presentations in support of ongoing projects. Ability to prepare and understand functional and technical specifications.
EDUCATION AND/OR EXPERIENCE
Bachelor's degree in information systems, computer science, statistics or closely related field required. Minimum five years of experience in analytics required. Healthcare experience a plus.
Education:
Bachelor's Degree-Technology Related Degree (Required)
Experience:
Minimum of 5 years-Related work experience (Required), -Healthcare (Preferred) Certification(s) and License(s):
Skills:
Critical Thinking, Working Independently
OUR PURPOSE & VALUES
Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.
KINDNESS
We strive to treat everyone as we would hope to be treated ourselves.
EXCELLENCE
We treasure colleagues who humbly strive for excellence.
LEARNING
We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
INNOVATION
We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
SAFETY:
We provide a safe environment for our patients and members and the Geisinger family. We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran. Geisinger is committed to making better health easier for the more than 1 million people it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes nine hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,600 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. We offer healthcare benefits for full time and part time positions from day one, including vision, dental and benefits for domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality. For more information, visit www.geisinger.org, or connect with us on Facebook, Instagram, LinkedIn and Twitter. • Does not qualify for J-1 waiver. We are an Affirmative Action, Equal Opportunity Employer. Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.