Find & Apply For Marketing Assistant / Associate Jobs in Melrose Park, Illinois

Job Summary We are seeking a dynamic and innovative Cannabis Marketing Associate to elevate our brand presence within the rapidly growing cannabis industry. In this role, you will develop and execute comprehensive digital marketing strategies that drive consumer engagement, boost online visibility, and increase sales across multiple platforms. Your expertise in digital marketing tools and creative content creation will be essential in shaping compelling campaigns that resonate with our target audience. Join us to be at the forefront of cannabis industry marketing, leveraging your skills to create impactful campaigns and foster brand loyalty. Duties Develop, implement, and optimize digital marketing campaigns across channels such as social media, paid advertising (Google Ads, Facebook Advertising), email marketing, and SEM to maximize reach and engagement. Manage website content using Content Management Systems (CMS) like WordPress, ensuring SEO best practices are applied through keyword research and SEO tools to improve organic search rankings. Design eye-catching graphics and visual content using Adobe Creative Suite (Photoshop, Illustrator) and Canva to enhance campaign appeal. Conduct detailed web analytics reporting using Google Analytics, Google Tag Manager, and other analytics tools to monitor campaign performance, identify trends, and inform strategic decisions. Manage paid advertising campaigns including setup, targeting, optimization, and performance tracking to ensure ROI is maximized. Coordinate social media management efforts across platforms such as Facebook, Instagram, Twitter, and LinkedIn by creating engaging content and managing ad campaigns. Utilize marketing automation tools to streamline email marketing workflows, lead nurturing processes, and customer segmentation strategies for better conversion rates. Perform keyword research for SEO and paid search marketing initiatives to identify high-value opportunities for traffic growth. Collaborate with cross-functional teams including graphic designers, copywriters, and web developers to produce cohesive marketing materials aligned with brand standards. Stay updated on industry trends related to digital marketing strategies specific to the cannabis sector while ensuring compliance with relevant regulations. Experience Proven experience in digital marketing with a focus on SEO tools, paid advertising campaign management (Google AdWords/Google Ads), social media advertising campaigns, and web analytics reporting. Strong proficiency in website management platforms such as WordPress and content management systems (CMS). Demonstrated ability in content creation including copywriting, graphic design with Adobe Photoshop or Adobe Creative Suite applications. Hands-on experience with Google Analytics, Google Tag Manager, SEM strategies, conversion optimization techniques, and performance marketing analytics. Familiarity with email marketing platforms and automation tools for campaign setup and customer engagement workflows. Knowledge of

HTML/CSS

is preferred for website updates and troubleshooting technical issues. Ability to analyze data insights from web analytics reports to refine marketing strategies effectively. Excellent communication skills combined with a proactive approach to managing multiple projects within a fast-paced environment. Join us as a Cannabis Marketing Associate if you're passionate about crafting innovative digital campaigns that captivate audiences while navigating the exciting landscape of cannabis industry marketing!

Pay:

$50,000.00 - $60,000.00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Melrose Park, IL 60164