Find & Apply For Marketing Manager Jobs in Boca Raton, Florida

SENIOR MARKETING DIRECTOR ROLE

The Senior Marketing Director is responsible for developing, leading and executing comprehensive marketing programs for assigned new development properties. This role oversees all facets of project marketing—from positioning and brand development through launch, sales activation and ongoing campaign execution—while serving as a key liaison among developers, agency partners, consultants and the DEDM team. The ideal candidate combines strategic marketing expertise, sophisticated creative judgment and exceptional project management with the ability to independently lead complex, high-profile luxury residential developments.

KEY RESPONSIBILITIES

Lead the strategic development and execution of integrated marketing programs for luxury residential new developments. Partner closely with developers, investors, architects, interior designers, creative agencies and DEDM leadership to establish and advance each project's vision. Define project positioning, target audiences, key messaging and overarching marketing and sales strategy. Develop scopes of work and manage external consultants, agencies and creative partners across all marketing disciplines. Provide innovative marketing strategies that differentiate properties within the luxury residential marketplace. Direct the development of brand identity, creative campaigns, marketing collateral, digital initiatives, advertising, sales materials and visual assets. Develop and execute project launch strategies, including key marketing milestones, publicity initiatives, broker programs, events and strategic partnerships. Oversee media and public relations strategy in collaboration with internal and external partners. Identify and cultivate meaningful creative, cultural, hospitality, media and brand partnerships that enhance project positioning. Provide clear creative direction to agencies and consultants, ensuring all work reflects the project's positioning, design vision and sales narrative. Review and guide design direction across marketing materials, presentations, digital platforms and sales environments. Manage multiple project timelines, budgets, approvals and deliverables while maintaining a high standard of execution. Maintain a strong understanding of the competitive landscape, including relevant developments, pricing, positioning, branding, design, communications and media activity. Monitor luxury real estate, design, hospitality, cultural and media trends to identify emerging opportunities and inform marketing strategy. Establish and maintain rigorous quality-control standards across all marketing touchpoints. Serve as a senior marketing resource to clients and internal teams, presenting recommendations and strategic direction with confidence and credibility. Mentor and oversee junior team members, supporting professional development while maintaining accountability and executional excellence. Participate in new business pitches, presentations and other strategic initiatives as needed.

QUALIFICATIONS

Exceptional strategic marketing and project management capabilities. Polished and confident client-facing presence with strong presentation skills. Highly articulate, persuasive and comfortable providing clear strategic recommendations. Sophisticated understanding of luxury marketing, branding and consumer positioning. Strong appreciation for architecture, interiors, design, hospitality, culture and the luxury marketplace. Exceptional written, verbal and editorial skills with meticulous attention to language and presentation. Creative and strategic thinker with the ability to translate high-level concepts into precise execution. Strong leadership, organizational and logistical capabilities. Refined visual sensibility with the ability to evaluate branding, graphic design, photography and creative direction. Digitally fluent with a strong understanding of evolving marketing platforms, technologies and consumer behaviors. Proactive, self-directed and solutions-oriented, with the ability to anticipate needs, troubleshoot independently and drive initiatives forward with limited oversight. Collaborative team player capable of working effectively within a sophisticated corporate and client environment. Highly organized and detail-oriented, with demonstrated ability to manage multiple complex, accelerated workstreams simultaneously. Dependable, accountable and committed to delivering exceptional work on time and at the highest standard.

EXPERIENCE

Bachelor's degree required. Minimum of 8+ years of progressive professional marketing experience. Significant experience in luxury residential real estate, new development, luxury hospitality or a closely related sector strongly preferred. Demonstrated experience leading sophisticated, multi-channel marketing programs and managing external creative agencies and consultants. Experience working directly with senior clients, developers and executive-level stakeholders required.

Job Type:

Full-time Pay:

$130,000.00 - $160,000.00 per hour

Experience:

real estate new dev: 8 years (Required)

Work Location:

Hybrid remote in Boca Raton, FL 33428