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Marketing
Marketing Manager
Jensen Beach, FL
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Sales & Marketing Director - Senior Living (Base Salary + Bonus Opportunity) Drive Occupancy. Build Relationships. Make a Difference. Are you a results-driven sales professional with a passion for helping seniors and their families find the right care solution? We are seeking an energetic and experienced Sales & Marketing Director to lead occupancy growth, drive community awareness, and build strong referral partnerships within the local healthcare and senior services market. In this highly visible leadership role, you will manage the entire sales process—from lead generation and relationship building to tours, assessments, move-ins, and resident retention. The ideal candidate is a self-starter with strong closing skills, a proven track record in consultative sales, and a genuine desire to make a positive impact on the lives of seniors and their families. Why Join Our Team? Opportunity to directly impact community growth and success Meaningful work serving seniors and their families Supportive leadership team and collaborative culture Autonomy to develop business relationships and marketing initiatives Professional growth and advancement opportunities Dynamic, relationship-focused environment Position Summary The Sales & Marketing Director is responsible for maintaining and increasing community occupancy, generating qualified leads, developing referral relationships, executing marketing initiatives, and guiding prospective residents and families through the decision-making process. This position plays a key role in achieving occupancy goals while promoting the community's services, culture, and value.
Reports To:
Executive Director Key Responsibilities:
Sales & Occupancy Growth Manage the entire sales cycle from inquiry to move-in. Conduct community tours, presentations, assessments, and follow-up activities. Respond promptly to all phone, email, internet, and walk-in inquiries. Build trust with prospective residents, family members, and professional advisors. Convert leads, deposits, and prospects into successful move-ins. Maintain accurate sales records and lead tracking within CRM systems. Monitor conversion metrics and implement strategies to improve results. Achieve and exceed occupancy and revenue goals. Business Development & Referral Marketing Develop and maintain relationships with referral sources including: Hospitals and discharge planners Skilled nursing and rehabilitation facilities Physicians and healthcare providers Home health agencies Senior organizations and community groups Legal and financial professionals Clergy and community leaders Conduct regular outreach and networking activities to generate qualified referrals. Represent the community at local events, healthcare functions, and professional organizations. Follow up consistently on all referral opportunities. Marketing & Community Outreach Partner with leadership to develop and execute annual marketing plans. Coordinate community events, educational seminars, and outreach programs. Increase community awareness through networking, public relations, and local engagement. Assist with marketing materials, advertising initiatives, social media content, and promotional campaigns. Research market trends and identify opportunities for growth. Resident Retention & Customer Experience Support resident satisfaction and retention initiatives. Participate in welcome programs for new residents and families. Build relationships with current residents and encourage referral opportunities. Assist leadership in maintaining a positive resident experience.
Qualifications:
Required Minimum of 2-5 years of successful sales experience with documented results. Proven ability to generate leads, build relationships, and close sales. Strong communication, presentation, and interpersonal skills. Experience managing multiple prospects and sales activities simultaneously. Proficiency with CRM systems and lead management tools. Ability to work independently while collaborating with leadership and operations teams. Preferred Experience in Senior Living, Assisted Living, Independent Living, Memory Care, Long-Term Care, Healthcare, Pharmaceutical Sales, Medical Sales, Home Health, or Related Services. Bachelor's Degree in Marketing, Business, Communications, or a related field. Existing professional relationships within the local healthcare or senior services market. Schedule & Availability Full-Time Position Flexible schedule as business needs require Participation in community events, networking functions, evenings, and weekends as needed On-call availability for prospective resident and family inquiries when necessary Participation in Manager-on-Duty (MOD) rotation Physical Requirements Ability to travel locally for business development and networking activities. Ability to stand, walk, bend, and move throughout the community. Ability to lift, push, and/or pull up to 50 pounds when necessary. Ideal Candidate You are a relationship builder, a strategic thinker, and a motivated closer who thrives in a consultative sales environment. You understand that senior living sales is more than filling apartments—it's helping families make important life decisions with confidence and compassion. Apply Today If you are an experienced sales professional seeking a rewarding career where your efforts directly impact the lives of seniors and their families, we encourage you to apply.
Benefits:
401(k) Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Referral program Retirement plan Tuition reimbursement Vision insurance