[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","routes/ssr/_anon-layout",{"_523":524,"_525":526,"_527":-5,"_528":529,"_530":531,"_532":533,"_534":535},"browse-city",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32},"careerAreaSlug","marketing","careerAreaName","Marketing","occupationSlug","marketing-manager","occupationName","Marketing Manager","stateSlug","ia","stateName","Iowa","citySlug","sioux-city","cityName","Sioux City","jobs",[230,231],"gone",false,"selectedJobDetail",{"_36":37,"_38":39,"_40":41,"_42":43,"_44":45,"_46":47,"_48":49,"_50":51,"_52":53,"_23":54,"_19":20,"_55":28,"_56":57,"_58":59,"_60":61,"_62":63,"_64":65,"_66":67,"_68":28,"_69":70,"_71":70,"_72":28,"_73":28,"_74":75,"_76":77,"_78":28,"_79":28,"_80":81,"_82":83,"_84":85,"_86":87,"_88":89,"_90":91,"_92":93,"_94":95,"_96":97,"_98":99,"_100":101,"_102":103,"_104":28,"_105":106,"_107":108,"_21":22,"_17":18,"_13":14,"_109":110,"_9":111,"_112":113,"_114":115,"_116":117,"_118":119,"_120":121,"_122":123,"_124":70,"_125":37,"_126":39,"_127":110,"_128":129,"_130":131,"_132":133},"selectedJobCompanyDetails",{"_33":34,"_35":34},"profileURL","","CompanyName","id","0d0cdacc1411052cfa1a6dd4e612898b1ceac4b2","slug","manager-marketing-0d0cdacc","title","Manager, Marketing","body","Hard Rock Hotel & Casino Sioux City is an award-winning gaming destination with more than 675 slot machines, live table game action, first-class amenities, and heart-pounding entertainment. The property's Hard Rock Hotel is a AAA Four Diamond rated hotel; a distinction which only five percent of the more than 28,000 properties approved by AAA achieve. Complementing the hotel and casino are three bars and two restaurants including Fuel American Grill and Main + Abbey, a AAA Three Diamond rated restaurant. Putting the 'Rock' in 'Hard Rock', guests are invited to experience the legends of music by exploring Hard Rock's expansive memorabilia collection with iconic pieces from SLASH to Johnny Cash!\n

JOB SUMMARY

\nThe incumbent in this position is responsible for coordinating, implementing, creating and managing advertising strategies that uphold the corporate image and property identity. Managing and developing budget process and building an overall strategic platform for the brand. The incumbent is also responsible for overseeing all local/national advertising campaigns and on- property advertising opportunities.\nAdditionally, the Marketing Manager is responsible for the planning and implementation of casino promotions. This position is responsible for overseeing and directing all public relations efforts as well as directing, managing and executing all social media strategies for the property

ESSENTIAL DUTIES AND RESPONSIBILITIES

Evaluate and recommend advertising opportunities and schedules for the overall property and the various departments.\nLiaise with Brand and Advertising Agency on the creation of new artwork.\nManage on-property advertising schedules, locations and postings.\nManage use of intellectual property by vendors and approved media outlets.\nBe the brand ambassador for the organization to ensure compliance with all Hard Rock International brand standards.\nCoordinates and executes photo shoots and film shoots on property.\nHandle requests pertaining to media inquiries, interview appointments and photography/video queries to create the greatest opportunities for the promotion of the Hard Rock Hotel & Casino Sioux City's positive image and to maintain good relations with media.\nConceptualize and distribute press materials in proper AP format including press releases, media alerts, property listings and comprehensive one-off media kits, when appropriate.\nCoordinates and executes media, property-wide and red-carpet opportunities including compilation of inquiring media/VIPs, staffing events, escorting photographers and the disbursement of photos/video to media post-events.\nMaintain and produce media library including photos and digital content for internal marketing department use, as well as external media usage.\nManage the interpretation, development, and supervision of internal communications to ensure that information is consistent with the efforts to promote Hard Rock Hotel & Casino Sioux City's image.\nDirect social media strategy with contract social media agency for all platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.\nRespond to customer reviews on social platforms daily and route feedback for guest recovery or comments to appropriate departments for follow up.\nWork with web agency and supervise the updating of the Hard Rock Hotel & Casino Sioux City website on a consistent and timely basis.\nResponsible for developing the monthly marketing calendar while adhering to allocated budget constraints. Review all Iowa Racing and Gaming Commission (IRGC) submissions for approval of promotional rules\nIn conjunction with the, Director of Marketing provide direction on direct mail and email strategies for the organization.\nManage the direct mail schedule, overseeing postage statements, art proofing, and variable data verification.\nCollaborate and engage in meetings to discuss agenda with internal teams as well as reoccurring calls/meetings with contracted agencies.\nAccountable for communicating entertainment announcements to both internal and external audiences.\nTasked with configuring shows and events within the ticketing software.\nBuild and sustain professional relationships with external vendors through sourcing continuity programs, VIP gifts, or similar.\nResponsible for consistently updating and managing the disassociated patron database on a weekly basis\nOversee mobile app messaging, SMS communications, and email distribution to the player database.\nAddress customer complaints and comments promptly, ensuring exceptional customer satisfaction\nPerform other related duties as may be assigned.\n

REQUIRED SKILLS AND ABILITIES

Knowledge of local, regional and national print media.\nStrong organizational skills.\nStrong managerial skills.\nMust be detailed oriented and have strong time management skills\n

EDUCATION AND EXPERIENCE

Must have a bachelor's degree in Advertising, Marketing or related field.\nMust have a minimum of 5 years' experience in a related field or equivalent combination of education and experience.\n

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

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Find & Apply For Marketing Manager Jobs in Sioux City, Iowa

Manager, Marketing

Director of Digital Technology Operations & Innovation