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Marketing Manager
Lafayette, LA
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Back Marketing Director @ Broussard, David & Moroux Broussard, David & Moroux is seeking a seasoned Marketing Director-level executive to set the direction for all firm-wide marketing, communications, and business development initiatives across our Lafayette, Covington, and New Orleans offices. This is a senior leadership role reporting directly to firm partners. The ideal candidate brings executive presence, a proven record of driving measurable growth at a prior organization, a sharp eye for brand and messaging, and the seniority to command confidence from firm leadership from day one. Based on demonstrated performance, we expect this person to earn a seat on the firm's Leadership Team within their first year — this role is intended to shape how the firm operates, not simply execute marketing tasks. Responsibilities include setting and owning the firm's marketing strategy, brand positioning, and annual marketing plan; serving as the primary point of contact with named partners on marketing direction; leading and managing marketing team members and cross-functional work with attorneys and staff; directing outside vendor and agency relationships; overseeing firm-wide advertising campaigns across digital, broadcast, billboard, and print channels, including budget management and ROI reporting; ensuring compliance with Louisiana Rules of Professional Conduct and other advertising regulations; owning brand governance across all firm materials; guiding the firm's digital presence, including website strategy, SEO, and social media; leading crisis communications and high-visibility PR moments; and cultivating referral partner and community relationships. Broussard, David & Moroux offers potential for advancement, annual salary increases, holiday bonuses, a generous holiday schedule, and 100% employer-paid benefits.
Qualifications:
Bachelor's degree in marketing, advertising, journalism, communications, public relations, or a related field; advanced degree a plus 10+ years of progressive marketing/communications experience, including at least 5+ years in a Director-level or above role with direct ownership of budget, staff, and firm-wide strategy; law firm or professional services marketing required Demonstrated experience managing outside agencies, media buyers, and creative vendors, including seven-figure annual marketing budgets and multi-market or multi-location campaigns Strong understanding of legal advertising rules and compliance considerations, or demonstrated ability to learn quickly Proven track record building and executing integrated campaigns across digital, broadcast, and print Excellent writing, editing, and executive-level presentation skills Experience managing marketing budgets and reporting on ROI to firm leadership Strong people-management skills, with prior experience building, leading, and developing a marketing team as a department head or director Experience with CRM software required; experience with legal case management software, such as SmartAdvocate, is preferred How to