Find & Apply For Marketing Manager Jobs in Bellingham, Massachusetts

Head of Market Development & Sales, North America Confidential Posting - 4.0 Bellingham, MA Job Details Full-time $130,000 - $160,000 a year 14 hours ago Benefits Health savings account Health insurance Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Qualifications Customer service Team development Territory management Data analytics Sales strategy Sales pipeline management Training & development Sales leadership Financial acumen Full Job Description Description The Head of Market Development & Sales is responsible for leading the North American business-to-consumer commercial organization and delivering profitable, sustainable growth across the complete customer acquisition and sales funnel. The role leads two interconnected commercial functions: (1) Inside Sales -

Inbound & Outbound:

Engage, qualify and convert inbound and outbound customer opportunities into qualified customer visits. (2) Market Development & Sales -

Field:

Own local territories, develop new sources of business, generate incremental customer opportunities, conduct customer consultations and convert opportunities into profitable orders. The leader will ensure these teams operate as one integrated commercial organization, with clear accountability from lead → contact → visit → order. Success requires a visible, hands-on commercial leader who builds a culture of territory ownership, proactive market development, CRM discipline, sales execution and accountability.

Compensation Base Salary:

$130,000-$160,000 annually, commensurate with experience and qualifications.

Bonus Opportunity:

Eligible for an annual bonus of up to $20,000, based on individual and company performance. Key Responsibilities Commercial Leadership & Growth

• Own N.A. consumer sales performance across Inside Sales and Market Development & Sales, delivering revenue, order, and profitability objectives.
• Develop and execute an integrated commercial strategy spanning lead management, appointment generation, market development and sales execution.
• Establish accountability throughout the customer acquisition funnel; continuously improve lead-to-visit, visit-to-order and overall lead-to-order conversion.
• Build a high-performance commercial culture with clear expectations, measurable KPIs and strong accountability for results.
• Partner closely with Marketing, Operations and other functions to improve demand generation, customer acquisition and the overall customer experience. Inside Sales & Call Center Leadership
• Provide overall leadership for the Inside Sales organization, including Inbound and Outbound team members and Call Center leadership.
• Establish clear standards and KPIs for lead response, contact rates, appointment generation, productivity, lead progression and customer experience.
• Ensure inbound opportunities are rapidly and effectively converted into qualified customer visits while developing a disciplined outbound approach to prospect.
• Develop Call Center leadership through regular coaching, performance management and clear accountability for team results.
• Ensure appropriate staffing, scheduling, lead allocation and follow-up processes to maximize productivity and conversion. Market Development & Sales
• Lead, develop and motivate the field-based Market Development & Sales organization, establishing a culture in which team members own their territories.
• Hold the field organization accountable for both converting company-generated opportunities and creating incremental sources of business.
• Establish territory-level growth plans identifying market opportunities, priority referral sources, business-development targets and sales objectives.
• Build a structured market-development program focused on prospecting, referral development, account visits, networking and relationship management.
• Develop relationships and referral opportunities with healthcare, rehabilitation, senior-living, retail, home improvement and other relevant community partners.
• Establish measurable market-development KPIs including new relationships, referral activity, self-generated leads, visits, pipeline and resulting sales.
• Spend meaningful time in the field accompanying team members, evaluating territories, developing markets and providing hands-on coaching.
• Drive consultative selling, conversion, pricing discipline, and financial targets. CRM, Pipeline & Performance Management
• Establish CRM as the single source of truth for customer opportunities, market-development activity, referral relationships and pipeline management.
• Ensure consistent CRM utilization and disciplined lead management across Inside Sales and Market Development & Sales.
• Develop dashboards and scorecards providing visibility into individual, team, territory and overall commercial performance.
• Use CRM data and analytics to identify trends, diagnose performance gaps and direct management attention and resources.
• Measure performance using a balanced set of commercial KPIs including contact rate, customer visits, conversion, revenue, orders, ASP, gross margin, market-development activity, self-generated opportunities and territory growth. People Leadership & Development
• Recruit, onboard, coach and develop high-performing Inside Sales and Market Development & Sales teams.
• Establish clear individual and leadership expectations and conduct regular performance reviews based on objective results and activity.
• Develop Call Center team members and field team members through structured coaching, training and regular field accompaniment.
• Identify and address performance gaps quickly and consistently while developing future commercial leaders.
• Maintain the highest standards of professionalism, integrity and customer service. Qualifications & Experience
• Significant leadership experience in sales, market development and management.
• Demonstrated success leading field-based and Inside Sales organizations.
• Experience leading geographically dispersed teams and managing performance.
• Proven ability to develop markets, channels or other incremental demand.
• Strong understanding of CRM, analytics, lead and pipeline management.
• Demonstrated ability to use KPIs and performance management to improve results.
• Strong coaching, communication, leadership and financial acumen.
• Experience leading commercial or organizational transformation preferred.
• Ability and willingness to travel 50% throughout assigned markets.

Confidential Recruitment Process This is a confidential search. The position is being recruited on a discreet basis, and applicants are expected to maintain confidentiality regarding the opportunity and recruitment process. Candidates selected to participate in the interview process will be required to sign a Non-Disclosure Agreement (NDA) prior to receiving confidential information about the company, team, business strategy, or position. All inquiries and communications regarding the position should be directed through the designated recruitment process.

Pay:

$130,000.00 - $160,000.00 per year

Benefits:

401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person