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Marketing & Multimedia Content Manager Heartland National Life Insurance Company Position Overview Heartland National Life Insurance Company is seeking a talented, creative, and highly motivated Marketing & Multimedia Content Manager to help bring our products, brand, and marketing strategy to life. This is a hands-on creative and marketing role responsible for developing high-quality content for our insurance agents and distribution partners across a wide range of media. The successful candidate will combine strong marketing instincts with demonstrated talent in graphic design, video production and editing, digital media, written content, and visual storytelling. We are looking for someone who can take an idea or business objective and turn it into compelling content. That may mean developing a product campaign, designing a sales piece, creating a social media graphic, producing and editing a video, building a presentation, writing an agent communication, or developing the creative assets necessary to support a product launch. This person will also work closely with senior leadership and our sales team to help execute broader strategic marketing initiatives as Heartland continues to grow. Key Responsibilities Create compelling agent- and distribution-facing content across print, digital, video, email, social media, web, presentations, and other communication channels. Design professional marketing materials, including product flyers, sales collateral, digital graphics, advertisements, presentations, infographics, and promotional materials. Produce, shoot, and edit video content for product education, agent communications, social media, company announcements, training, and promotional campaigns. Create and edit graphics, photography, video, animation, and other multimedia assets as needed. Develop engaging written content, including emails, product messaging, campaign copy, website content, social media posts, scripts, and agent communications. Translate insurance products and sometimes complex concepts into clear, visually compelling, easy-to-understand content. Help develop and execute strategic marketing campaigns designed to increase agent engagement, strengthen our brand, and support sales growth. Support new product launches, product enhancements, distribution initiatives, events, and other company priorities with creative marketing strategies and materials. Work closely with sales, product, operations, compliance, and senior leadership to understand business objectives and develop the appropriate creative approach. Maintain and strengthen Heartland's brand identity and ensure consistency across all marketing channels. Help manage and enhance the company's website, social media presence, email communications, and other digital channels. Manage multiple creative projects simultaneously and take responsibility for moving assignments from concept through final production. Coordinate with outside vendors and creative resources when appropriate while maintaining ownership of the finished product. This position requires someone who combines creative talent with business-minded execution. We are not looking solely for someone to coordinate marketing projects or manage outside creative resources. We want someone who can personally create high-quality work. The ideal candidate can be given an objective such as launching a new product, increasing agent engagement, promoting an upcoming event, or explaining a product feature and independently determine how to communicate it effectively across multiple forms of media.

Successful candidates will have:

Strong graphic design skills and a demonstrated eye for professional visual communication. Video production and editing capabilities. Experience creating digital and social media content. Strong writing, editing, and messaging skills. An understanding of branding, layout, typography, visual storytelling, and content design. The ability to create compelling content for different audiences and communication channels. Strong organizational and project-management skills. The ability to manage multiple projects and deadlines simultaneously. A high degree of initiative and the ability to take projects from an initial idea through completion. A willingness to experiment with new creative approaches, technology, and media formats. The ability to collaborate effectively with executives, sales professionals, compliance, and other departments. Qualifications 2+ years of professional experience in marketing, graphic design, multimedia production, content creation, or a related field preferred. Demonstrated proficiency with professional graphic design and video editing software. Experience with Adobe Creative Cloud applications such as Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or comparable professional tools is strongly preferred. Experience creating content for social media and digital marketing platforms. Strong written and verbal communication skills. Experience developing presentations and sales or marketing collateral. Insurance or financial services experience is preferred but not required. Experience creating marketing content for an independent agent, advisor, or other professional distribution network is a plus. Applicants should provide a portfolio or examples of previous creative work demonstrating graphic design, video production/editing, digital content, and other relevant marketing materials. About Heartland National Life Insurance Company Heartland National Life Insurance Company is a growing life and health insurance company focused on building strong products, partnerships, and long-term relationships with our policyholders and distribution partners. We are continuing to invest in our people, technology, products, and distribution capabilities. This position provides an opportunity for a talented creative professional to have a significant influence on how Heartland presents its products, communicates with its agents, and builds its brand in the marketplace.

Pay:

$45,648.41 - $56,404.54 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person