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DESCRIPTION

As Growth Marketing Manager, you will be responsible for planning and executing a comprehensive digital marketing plan that increases brand awareness, generates sales-ready leads, builds a revenue pipeline for the sales organization, and drives expansion and retention across the existing customer base. You will play a critical role both in managing and supporting marketing programs at scale, including SEO, digital advertising, email campaigns, social media, content creation, event support, community-building, lead nurturing activities, ABM initiatives, and lifecycle campaigns for existing accounts. The ideal candidate is a revenue-focused full stack marketer passionate about marketing-sales alignment, has experience in the MR/Insights industry or B2B SaaS space, and loves tackling new and interesting challenges.

Responsibilities:

Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, closed-won revenue, expansion pipeline influenced, and retention/NRR impact. Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns. Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement. Owns lifecycle marketing for the existing customer base — designing which campaigns and nudges reach which accounts, and when, based on usage signals, renewal timing, and expansion readiness — in close partnership with CS and Account Management on health scores and triggers. Supports the creation and execution of ABM initiatives targeting high-value prospects and existing customers, and coordinates customer story sourcing — pulling positioning from PMM and handing production to Creative — as a campaign orchestrator rather than a content creator. Manages community-building efforts for existing customers, fostering engagement and advocacy through forums, user groups, and other channels that strengthen retention and expansion. Leverages AI tools and workflows to drive campaign efficiency — from audience segmentation and personalization to content generation, performance analysis, and marketing automation — continuously identifying opportunities to apply AI across the marketing stack. Partners with outside agencies/contractors to support growth marketing efforts. Owns and optimizes the marketing/sales technology stack to support automation and attribution reporting. Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models. Leads research, strategy and execution of SEO initiatives. Supports the sales team members through the development and management of sales enablement assets / collateral.

What we are looking for:

Minimum 5+ years of digital marketing experience at a B2B SaaS organization Experience working in the Market Research / Consumer Insights industry highly desirable, although not required Highly proficient in HubSpot's marketing automation software Demonstrated experience in digital ad platforms (Google Ads, LinkedIn) Fluent in project management software History of working effectively in remote, fast-paced and high growth environments Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking. Experience building, launching and reporting on campaigns using MA/CRM platforms Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns. Strong understanding of the role that content plays in the B2B buyer's journey Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth. Must be a self-starter and must be able to work individually and with diverse teams. Relationship management skills with ability to build rapport, influence, and deepen relationships with stakeholders What We Offer A work environment built around empathy, creativity, curiosity, organic growth and an abundance mindset. We're a fun and vibrant group of people, dedicated to putting in the hard work to make a platform we are proud of, serving the needs of our clients with empathy, and making aytm an incredible place to work. We were awarded 2024 Inc 5000 Fastest-Growing Private Company and 2025 Inc Best Places to Work. We're also fully virtual, which means you'll be working remotely from the location of your choosing (home, coffee house, library). While being a zero-commute company and providing you with an amazing level of freedom, convenience, and flexibility, it requires a certain inner discipline and capacity to be effective at a distance. Remote work experience is preferred, but not required.

Benefits would include:

Unlimited, responsible PTO

With a recommended minimum number of days taken each year Affordable Insurance
$0 deductible Health plans plus dental, vision, and more! 401k retirement
Account with automatic company contributions Dependent Care
a pre-tax benefit account that you can fund to pay for eligible dependent care services Professional Development
Bring your professional Development needs to the table and get your career nourished In-Home Snack allowance
Who doesn't love some yummies to get you through the day? Cellphone/Internet credits
Get tax-free credits to use toward your cell phone and internet utilities. Equipment and Structured Onboarding
We will provide you with the equipment and tools you need, along with great onboarding courses to set you up for success. Paid Volunteer Time
We support you helping others Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!
aytm is an Equal Opportunity Employer and committed to a diverse, equitable and inclusive culture and workplace.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation. 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Growth Marketing Manager REMOTE FROM ANYWHERE IN THE US