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Marketing Manager
Farmers Branch, TX

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Yogurtland

Marketing Manager

Job Description

Marketing Manager Yogurtland - 3.6 Farmers Branch, TX Job Details Full-time $85,000 - $105,000 a year 9 hours ago Qualifications Marketing project management Teamwork Bachelor's degree Data-driven problem-solving Marketing analytics A/B testing Generative AI Full Job Description Yogurtland is hiring a
Marketing Manager Job:
Marketing Manager —
Full-Time, Exempt Location:
Farmers Branch, TX (On-site, Mon-Fri, occasional nights/weekends)
Pay:
$85,000-$105,000/yr About the Role Yogurtland is hiring a Marketing Manager to lead brand strategy, campaign execution, and Local Store Marketing (LSM) programs for a growing national frozen dessert franchise. This role blends hands-on marketing craft — brand messaging, promotions, franchise support — with AI-powered tools like generative content creation, predictive analytics, and workflow automation. You'll be a great fit if you're a creative, data-driven marketer who wants to champion AI adoption across a team while staying grounded in strong strategy, storytelling, and cross-functional collaboration. What You'll Do
  • Lead brand strategy execution and end-to-end marketing campaign development
  • Write brand messaging and promotional content that drives sales
  • Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training
  • Conduct market and competitor analysis using AI research and social listening tools
  • Use AI platforms across the marketing workflow — ideation, content creation, audience segmentation, A/B testing, and performance prediction
  • Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities
  • Manage vendor and creative partner relationships
  • Support marketing budget planning and fund allocation What You'll Bring
  • Bachelor's degree in Marketing or a related field
  • 5-10 years of marketing experience, ideally in franchise or retail
  • Experience with social media strategy and analytics
  • Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns
  • Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy
  • Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud
  • Excellent communication, presentation, and project-management skills Why Join Yogurtland
  • Own brand and Local Store Marketing (LSM) strategy for a nationally recognized franchise brand
  • Work at the forefront of AI-powered marketing, with real budget and creative ownership
  • Collaborative, franchise-focused culture built on honesty, humility, and bold thinking How to Apply Ready to lead marketing strategy for a brand people love?
Apply today — we're reviewing candidates on a rolling basis.
Pay:
$85,000.00 - $105,000.00 per year
Work Location:
In person