Find & Apply For Marketing Manager Jobs in McAllen, Texas

About us Virtual Practice Solutions supports physician practices across the country with virtual medical scribing, virtual medical assistance, chronic care management and after-hours patient support. We have more than 140 people in our operations center, and we're preparing to launch VirtualScribe.ai, our own AI medical scribing software. About the role We're hiring one person to run marketing for the company. You'll report directly to the owner, control the advertising budget, and take our new AI product to market. Your job is simple to describe and hard to do well: spend our advertising money in a way that brings in paying clients, and prove it with numbers. You'll also have a database of past contacts to work, a referral program to run, and a CRM to build campaigns from. This is a build-it role. There's no marketing team to inherit and no playbook to follow. If you want to own the numbers and see your work show up in company revenue, you'll like this job. What you'll do Plan, run and optimize paid campaigns on Facebook and Instagram, LinkedIn, Google and streaming/CTV Build and test audience targeting to reach physicians, practice managers and practice owners — not just anybody Set up conversion tracking so every lead ties back to the campaign that produced it, and report cost per lead and cost per client every month Run targeted email campaigns to our CRM database of past contacts and prospects: segmentation, sequences, offers and follow-up Keep the CRM clean and use it as a marketing tool — lead scoring, lists, automation and pipeline reporting Lead the marketing launch of VirtualScribe.ai, including our doctor referral program Shoot and edit ad creative: short video, testimonials, product demos and social content Improve how doctors find us through SEO and AEO, so we show up in Google results and in AI search tools Cross-sell our after-hours calling, virtual medical assistance and chronic care management services to the practices we reach What we're looking for 3+ years running paid ad accounts yourself, with real budget responsibility Strong Meta (Facebook/Instagram) and LinkedIn Ads experience. Google Ads required. CTV or streaming experience is a plus. You know how to build and test audiences, and you can explain why a campaign worked or didn't Comfortable with the numbers: cost per lead, cost per acquisition, conversion rates, and which one actually matters Hands-on CRM experience (HubSpot, Zoho, Salesforce or similar), including email campaigns and automation Big plus: you can shoot and edit your own video content. Send us examples. Healthcare or B2B experience is a plus, not a requirement Bilingual English/Spanish is a plus Compensation and benefits $45,000 base salary Performance raises tied to growth targets, taking the base to $70,000 Up to $22,000 in performance bonuses Health insurance, with the company paying 85% of your premium Work from home one day a week after your first 30 days, with a second day possible after six months

Schedule:

Monday to Friday, 8:00 AM to 5:00 PM, in our McAllen office Virtual Practice Solutions is an equal opportunity employer.

Pay:

$45,000.00 - $65,000.00 per year

Benefits:

Health insurance Paid time off Application Question(s): Do you have hands-on experience with a CRM such as HubSpot, Zoho or Salesforce? How would you target physicians and practice managers on Meta and LinkedIn? Be specific about the targeting. Describe one paid campaign you ran from start to finish. What did it cost, what did it produce, and how did you measure it? How many years have you personally managed paid ad campaigns (Meta, Google, or LinkedIn)?

Work Location:

In person