Find & Apply For Marketing Manager Jobs in New Braunfels, Texas

JOIN THE PAKMULE TEAM MARKETING MANAGER

Hands-On Brand Growth, Content and Customer Acquisition Location:

New Braunfels, Texas —

On-site Schedule:

Monday-Friday, 8:00 a.m.-5:00 p.m., with occasional travel and weekend events

Compensation:

$65,000-$75,000 annually, depending on experience

Benefits:

15 days of PTO plus 9 company-paid holidays. We DO NOT currently offer Employer-sponsored health insurance or retirement benefits.

Reports To:

General Manager About

PAKMULE PAKMULE

is a growing outdoor-products company based in New Braunfels, Texas. We design and manufacture premium aluminum hitch-mounted cargo carriers, motorcycle carriers and accessories for people who would rather be outside. Our products help customers load up, get out and spend more time pursuing the hobbies and experiences that matter to them. We believe growth should be responsible, with a genuine commitment to sustainability, conservation and leaving the outdoors better than we found it. It is our lifestyle, our business and our purpose. We are looking for another like-minded person to join our small team as we grow the brand, develop new products and inspire more people to Load and Go! About the Opportunity PAKMULE is looking for a hands-on Marketing Manager who can help take a growing consumer brand to its next stage. You will work directly with our Founder and team to develop marketing strategy, strengthen the PAKMULE brand and turn good ideas into campaigns that produce measurable results. You will have significant ownership of how PAKMULE looks, sounds and connects with customers across digital marketing, content, email, social media, partnerships, events and traditional media. This is not a narrow corporate marketing position, and it is not a role for someone who only develops strategy and delegates execution. You must be equally comfortable building the plan, writing the copy, reviewing campaign performance, coordinating a photo shoot, managing a vendor and jumping in to get something across the finish line. The right person will combine creativity with strong business judgment. You should understand that great marketing has to do more than look good—it must clearly communicate product value, strengthen the brand and contribute to profitable growth. What You Will Do Own the Marketing Plan Develop and manage PAKMULE's annual marketing plan, calendar and budget. Work directly with the Founder and team to establish priorities, campaigns and growth initiatives. Identify the channels and opportunities that can make the greatest impact with a small-business marketing budget. Keep projects, campaigns and product launches organized, on schedule and within budget. Protect and Grow the Brand Serve as a champion for the PAKMULE brand and customer experience. Maintain a consistent brand identity, voice and message across every customer touchpoint. Translate product features into clear, compelling reasons to buy. Strengthen PAKMULE's position within the outdoor, automotive, overlanding, camping, hunting, fishing, cycling and motorsports communities. Conduct customer, market and competitor research to identify opportunities and improve decision-making. Create and Execute Campaigns Develop and implement campaigns supporting brand awareness, product launches, seasonal promotions and ongoing sales. Write or direct effective copy for email, web, social media, advertisements, product launches and printed materials. Build and manage a consistent content calendar. Coordinate and contribute to photography, video, storytelling and product-education content. Ensure that campaigns move from idea to execution without getting stuck in endless planning. Drive Measurable Growth Lead and improve paid search, paid social, SEO, email, SMS, organic social media and website marketing. Evaluate campaign performance using meaningful business metrics, including customer-acquisition cost, return on advertising spend, conversion rate, email revenue and overall marketing efficiency. Test new messages, audiences, creative approaches and channels. Use performance data to make decisions, adjust budgets and continuously improve results. Support both direct-to-consumer sales and PAKMULE's growing dealer and wholesale network. Build Relationships and Brand Exposure Develop and manage ambassador, affiliate and influencer relationships. Identify relevant product-placement, partnership, sponsorship and public-relations opportunities. Build productive relationships with media outlets, creators, outdoor organizations and complementary brands. Manage outside agencies, freelancers and media partners when appropriate while maintaining ownership of quality, cost and results. Lead Events and Trade Shows Plan and manage PAKMULE's trade-show and event program. Coordinate show schedules, displays, promotional materials, staffing and lead follow-up. Attend selected events and help represent the PAKMULE brand directly with customers, dealers and industry partners. What You Will Bring At least 8 years of broad marketing experience, preferably with a growing consumer-products, e-commerce, automotive or outdoor brand. A demonstrated record of growing brand awareness, customer engagement and sales. The ability to provide specific examples of campaigns you personally helped create and the measurable results they produced. Hands-on experience with several of the following: Paid search and paid social Email and SMS marketing SEO and website content Social media strategy and management Brand voice and copywriting Photography and video content Ambassador, affiliate or influencer programs Public relations and media partnerships Product launches and product-placement campaigns Trade shows and experiential marketing Print and traditional advertising E-commerce analytics and conversion improvement Strong writing, editing and verbal communication skills. Strong business judgment and the ability to connect marketing activity with revenue, margin and customer-acquisition goals. The ability to manage multiple projects, deadlines, vendors and campaigns at the same time. High standards for quality, accuracy and brand consistency. A self-starting, problem-solving mindset with the ability to work without constant supervision. Comfort working in a growing small business where priorities sometimes change and everyone helps wherever needed. A genuine interest in automotive products, outdoor recreation or the communities PAKMULE serves. A bachelor's degree in marketing, communications, business or a related field—or equivalent professional experience. What Success Looks Like A successful Marketing Manager at PAKMULE will: Create a clear, consistent and recognizable PAKMULE brand across every channel. Improve the quality and consistency of our marketing content. Build campaigns that are launched on time and measured honestly. Increase brand awareness, qualified traffic and profitable customer acquisition. Develop a deeper understanding of our customers and what motivates them to buy. Bring organization and accountability to the marketing calendar and budget. Take ownership, communicate clearly and follow through without needing to be micromanaged. Working at

PAKMULE PAKMULE

is building a fun, hardworking team with a positive, can-do attitude. Our New Braunfels office is a place where we grow ideas, develop products, solve problems, help one another and laugh at dumb jokes. Normal work hours are Monday through Friday, 8:00 a.m.-5:00 p.m. When the week's work is wrapped up, Fridays may end at 3:00 p.m. Occasional travel, trade shows and weekend events are part of this position, but otherwise, we believe weekends are for getting outside, traveling and living the PAKMULE lifestyle. This is an on-site position in New Braunfels, Texas. Applicants who do not currently live in the area must be willing to relocate. How to Apply Please include all of the following: Your resume A link to your LinkedIn profile A portfolio or examples of relevant work Your compensation expectations A short note explaining why you want to work at PAKMULE One example of a brand, campaign or marketing program you helped grow, including the results you achieved

Pay:

$65,000.00 - $75,000.00 per year

Education:

Bachelor's (Required)

Experience:

Marketing:

6 years (Required) Social media marketing: 1 year (Required) Digital marketing: 1 year (Required)

Work Location:

In person