Find & Apply For Marketing Manager Jobs in Virgin, Utah

Director of Marketing & Brand Position Summary The Director of Marketing & Brand is responsible for growing direct bookings, strengthening the Zion White Bison brand, and leading the resort's overall marketing strategy. This role oversees brand management, digital marketing, content creation, website optimization, and guest communications to ensure a consistent guest experience across all touchpoints. Using the StoryBrand framework, this role will position the guest as the hero while Zion White Bison serves as the trusted guide, creating clear messaging that builds trust, inspires action, and increases direct bookings.

Reports To:

CEO Key Responsibilities Brand Management Own and protect the Zion White Bison brand by ensuring consistent messaging, visual identity, and guest experience across all guest touchpoints. This includes the website, social media, signage, printed materials, email communications, wayfinding, on-property guest information, and all other customer-facing content. Digital Marketing Develop and manage digital marketing strategies including Google Ads, SEO, Meta advertising, email marketing, AI search optimization, Google Business Profile, and online listings to increase direct bookings and revenue. Website & Conversion Optimization Manage the resort website, booking engine, landing pages, and user experience to maximize direct bookings. Continuously improve the customer journey through conversion optimization, clear messaging, and user-focused design that guides guests confidently through the booking process. Content & Creative Lead the resort's storytelling strategy by developing monthly content calendars and creating social media, photography, video, blogs, and email campaigns in advance. Ensure all content is aligned with the Zion White Bison brand, follows StoryBrand messaging principles, and supports seasonal marketing initiatives. Revenue Campaigns Plan and execute year-round marketing campaigns supporting resort services and initiatives to maximize occupancy and revenue. Analytics & Performance Track and report on key performance indicators including direct bookings, ROAS, website traffic, SEO rankings, conversion rates, and campaign performance. Present monthly recommendations to ownership. Vendor & Agency Management Manage relationships with marketing agencies, website developers, photographers, designers, and other vendors. Own the overall marketing strategy while ensuring outside partners execute projects effectively and on brand. Qualifications 5+ years of marketing experience (hospitality or travel preferred) Experience managing Google Ads, SEO, Meta Ads, Google Analytics (GA4), and email marketing Website management experience (WordPress preferred) Strong copywriting and content development skills Excellent project management and communication skills Creative, organized, and data-driven Success Measures Increase direct bookings and revenue Improve website conversion rate Grow organic search rankings Increase return on advertising spend (ROAS) Strengthen brand awareness and engagement Deliver consistent, high-quality marketing across all guest touchpoints

Compensation Salary Range:

$75,000 - $100,000 annually , depending on experience and qualifications.

Pay:

$75,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Health insurance Paid time off

Work Location:

Hybrid remote in Virgin, UT