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Marketing Specialist
Redwood City, CA

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Delinea

Director, Demand Generation, Fastpath

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Job Description

Director, Demand Generation, Fastpath Delinea
  • 2.6 Redwood City, CA Job Details Full-time $167,840
  • $209,800 a year 22 hours ago Benefits Paid holidays Health insurance Employee assistance program Life insurance Qualifications Marketing ROI (MROI) improvement Partnership strategy Marketing campaign leadership Managing marketing teams Managing marketing project budgets Market segmentation (product management technique) Media performance reporting Enterprise software Identifying new business opportunities Content marketing campaigns Marketing company internal data Performance Reporting Data reporting Account development Channel development Digital marketing budget management Lead Conversion Brand partnerships Customer segmentation B2B business model Client base expansion Sales growth strategy Industry trends Sales pipeline New customer acquisition Data analytics Leading team collaboration initiatives Partnership marketing Marketing analytics Client growth strategy
Full Job Description About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea's leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle
  • across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities
  • including workforce, IT administrator, developers, and machines
  • assign appropriate access levels, detect irregularities, and respond to threats in real-time.
With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube. Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you. Apply today to help us achieve our mission.
Position Summary:
The Director, Demand Generation, Fastpath will own the strategy and execution required to deliver Fastpath's pipeline and growth objectives. This role will translate business and sales priorities into an integrated growth plan spanning demand generation, campaigns, digital, partner marketing and customer expansion, leveraging Fastpath's extensive partner ecosystem. The Director will lead a dedicated growth team, including a Campaign Manager and Partner Marketing Lead, while drawing on the broader Delinea marketing organization's capabilities across digital, web, content, events, paid media, operations and analytics. This is a commercially focused role with clear accountability for marketing-sourced and influenced pipeline, pipeline progression and return on marketing investment.
Key Responsibilities:
Develop and own the integrated growth marketing strategy aligned with Delinea Fastpath's business, sales, pipeline and revenue objectives. Translate commercial priorities into actionable plans across demand generation, campaigns, digital, partner marketing and customer expansion. Lead the planning and execution of integrated, multi-channel campaigns that create demand, generate pipeline and accelerate ARR. Partner closely with Sales to align on target accounts, markets and opportunities, ensuring effective lead follow-up and pipeline progression. Identify opportunities to grow within priority markets, customer segments and accounts, balancing new-logo acquisition with customer expansion. Develop and scale co-marketing programs across Delinea Fastpath's extensive partner ecosystem, working with partners to execute joint campaigns, content, events and digital initiatives that expand reach, create demand and generate partner-sourced pipeline. Lead and develop the dedicated Delinea Fastpath growth team, including the Campaign Manager and Partner Marketing Lead. Coordinate with the broader Delinea marketing organization to leverage shared expertise across digital, web, content, events, paid media, operations and analytics. Own the Fastpath growth marketing budget, prioritizing investment based on commercial impact and return. Establish clear performance targets and reporting across marketing-sourced and influenced pipeline, campaign effectiveness, conversion and return on marketing investment. Use performance data, customer insight and market trends to continually optimize plans, channels and investment. Provide clear updates and recommendations to senior stakeholders on performance, opportunities, risks and priorities.
What We're Looking For:
Significant B2B growth, demand generation or integrated marketing experience, ideally within enterprise software, SaaS, cybersecurity, identity, governance or a related technology market. Proven experience building marketing strategies that deliver measurable pipeline and revenue impact. Strong knowledge of B2B demand generation across campaigns, digital, ABM, content, events and Sales activation. Experience driving growth through partner or channel ecosystems, including co-marketing and partner-led demand generation. Strong commercial and analytical mindset, with the ability to connect marketing investment directly to business outcomes. Experience leading and developing high-performing marketers. Ability to operate strategically while remaining close enough to execution to ensure plans translate into results. Strong cross-functional leadership skills and the ability to influence Sales, Channel, Product and Marketing stakeholders. Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged. Success in This Role Success means building a predictable and scalable growth engine for
Delinea Fastpath:
creating strong alignment between business objectives, Sales priorities, the partner ecosystem and marketing investment, while consistently generating and progressing pipeline. Why work at Delinea? We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities. We invest in people who are smart, self-motivated, and collaborative. What we offer in return is meaningful work, a culture of innovation and great career progression. At Delinea, our core values are STRONG and guide our behaviors and success: Spirited
  • We bring energy and passion to everything we do Trust
  • We act with integrity and deliver on our commitments Respect
  • We listen, value different perspectives, and work as one team Ownership
  • We take initiative and follow through Nimble
  • We adapt quickly in a fast-changing environment Global
  • We embrace diverse people and ideas to drive better outcomes We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.
We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays. Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.
Compensation Range:
$167,840
  • $209,800

Benefits

  • Paid Time Off (PTO)
  • Health and Wellness Programs
  • Bonuses/Stipends
  • Health Insurance