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Marketing
Marketing Specialist
Aventura, FL
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Senior Digital Marketing Specialist - Part-Time (In-Office) We are seeking an experienced and results-driven Senior Digital Marketing Specialist to join our growing team on a part-time basis. This is an in-office position for someone with strong hands-on experience in digital marketing, paid advertising, lead generation, campaign optimization, and marketing analytics . The ideal candidate understands how to build, manage, analyze, and scale performance-driven marketing campaigns. We are looking for someone who can think strategically while also being comfortable working directly inside advertising platforms, analyzing campaign data, identifying problems, and implementing improvements. Responsibilities Develop, manage, and optimize digital marketing and lead generation campaigns Manage paid advertising campaigns across platforms such as Meta (Facebook & Instagram) and Google Analyze campaign performance, including CPL, CPA, CTR, conversion rates, and other key performance indicators Identify opportunities to improve campaign performance, lead volume, and overall marketing ROI Develop and test new audiences, offers, messaging, creatives, and campaign strategies Work with landing pages and conversion funnels to improve conversion rates Review marketing data and provide clear recommendations based on performance Coordinate with creative, media buying, sales, and operations teams Help develop new marketing strategies and testing initiatives Monitor campaigns regularly and proactively identify performance issues Assist with marketing automation, CRM workflows, tracking, and attribution when needed Maintain organized reporting and communicate key findings to management Qualifications 3+ years of hands-on digital marketing experience Strong experience with lead generation and performance marketing Advanced knowledge of Meta Ads Manager Experience with Google Ads is strongly preferred Strong understanding of campaign metrics, attribution, and conversion tracking Experience with landing pages, funnels, and conversion rate optimization Ability to analyze data and make decisions based on performance Familiarity with CRM and marketing automation platforms Strong understanding of creative testing and advertising strategy Excellent organizational and communication skills Ability to manage multiple campaigns and priorities simultaneously Self-motivated, proactive, and comfortable taking ownership of projects What We're Looking For We are not looking for someone whose experience is primarily theoretical or focused only on branding or social media content. We are looking for a hands-on performance marketer who understands how to generate leads, analyze numbers, troubleshoot campaigns, and continuously improve results. You should be comfortable answering questions such as: Why did CPL increase? Which campaigns or audiences should receive more budget? Why is a landing page converting poorly? Which creative or messaging should we test next? Where are leads dropping off in the funnel? How can we improve both lead volume and lead quality?
Position Details Job Type:
Part-Time Work Environment:
In-Office Experience Level:
Senior /
Experienced Schedule:
Approximately 20-25 hours per week, with flexibility depending on experience and availability Why Join Us? You'll work in a fast-moving marketing environment where ideas are tested quickly and decisions are driven by real performance data. This role provides the opportunity to have a meaningful impact on marketing strategy, campaign performance, and company growth while working closely with a team focused on scaling successful digital campaigns. If you have strong experience in performance marketing and lead generation and enjoy analyzing, testing, optimizing, and scaling campaigns, we'd like to hear from you. Please apply with your resume and a brief description of your experience managing lead generation or performance marketing campaigns.