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Marketing
Marketing Specialist
Newberry, FL

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Windows & Doors Store

Digital Marketing Specialist

Job Description

Digital Marketing Specialist Windows & Doors Store Newberry, FL Job Details Full-time $48,436.64 - $58,332.30 a year 10 days ago Qualifications Social media advertising campaigns Website maintenance CSS WordPress Google Tag Manager Leading organic search traffic initiatives Data reporting Graphic design software Content marketing SEO projects Pay-per-click (PPC) advertising Marketing analytics Professional art or design Paid search marketing Technical Proficiency Data analytics technologies HTML Campaign performance reporting Search engine marketing (SEM) strategy development Paid search advertising campaigns Media editing tools Full Job Description Overview Are you passionate about driving brand growth through innovative digital strategies? We are seeking a dynamic and results-oriented Digital Marketing Specialist to lead our online marketing efforts. In this role, you will craft compelling content, optimize digital campaigns, and analyze performance metrics to maximize engagement and conversions. Join us to shape impactful marketing campaigns that elevate our brand presence across multiple channels and platforms. This paid position offers an exciting opportunity to apply your technical proficiency and creative flair in a fast-paced environment dedicated to growth and innovation. Duties Develop, implement, and manage comprehensive digital marketing campaigns across channels such as SEM (Search Engine Marketing), paid advertising, social media, email marketing, and content marketing. Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic. Manage paid advertising campaigns using platforms like Google Ads (Google AdWords), Facebook Advertising, and social media advertising campaigns to drive targeted traffic and conversions. Optimize landing pages and user journeys through conversion optimization techniques to enhance campaign performance. Create engaging content for websites, blogs, social media, email newsletters, and other digital channels utilizing content creation skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite. Maintain website management using WordPress or other content management systems, ensuring site updates, SEO best practices, and technical enhancements are implemented effectively. Analyze web analytics reporting with tools such as Google Analytics and Google Tag Manager to track campaign success, user behavior, and overall performance marketing metrics; prepare detailed reports for continuous improvement. Collaborate with cross-functional teams on digital campaign setup, website management, and marketing automation initiatives to streamline workflows. Stay current with industry trends in digital marketing, SEM, social media management, paid search marketing, and web analytics to recommend innovative strategies that boost ROI. Requirements Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, paid advertising campaign management, social media marketing, and web analytics reporting. Technical proficiency in HTML, CSS, Google Analytics, Google Tag Manager, WordPress, and content management systems. Skilled in using Adobe Photoshop and Adobe Creative Suite for graphic design and content creation purposes. Demonstrated ability to manage multiple digital campaigns simultaneously while meeting deadlines. Strong analytical skills with expertise in marketing analytics tools to interpret data insights effectively. Excellent written communication skills for creating compelling content tailored for diverse audiences across various platforms. Experience with e-commerce platforms is a plus; familiarity with website management is essential. Ability to work collaboratively within a team environment while demonstrating initiative independently. Join us as a Digital Marketing Specialist if you're eager to leverage your technical skills and creative talents in a vibrant setting focused on innovation!
Pay:
$48,436.64 - $58,332.30 per year
Work Location:
In person