Find & Apply For Marketing Specialist Jobs in Saint Clair Shores, Michigan

Content & Digital Marketing Specialist Flourishing Lives Saint Clair Shores, MI Job Details Part-time | Full-time $47,000.00 - $62,583.35 a year 1 day ago Benefits Health insurance 401(k) Paid time off Employee assistance program Vision insurance 401(k) matching Professional development assistance Flexible schedule Life insurance Qualifications WordPress Facebook Marketing analytics Instagram Full Job Description Job Overview We are looking for a highly capable, creative, and resourceful marketer who can take an idea and turn it into something real, quickly. This is not a role where you will wait for someone to hand you a list of posts to make. We want someone who will learn our business, understand what makes Flourishing Lives different, ask great questions, recognize great content when they hear it, and help us tell our story in ways that connect with parents, professionals, and the broader healthcare community. You should be the kind of person who walks into a conversation with one of our therapists and thinks, "People need to hear this," then knows how to turn it into a Reel, TikTok, YouTube video, blog post, email, social post, or campaign. You will help us create more content, create it faster, distribute it across multiple platforms, measure what works, and continuously make it better. What You'll Own Content Creation and Social Media Help develop and execute our overall content strategy. Create and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms. Film high-quality content with our team in our clinics. Interview therapists, leadership, and subject-matter experts and ask questions that draw out useful, compelling content. Identify content opportunities without waiting for someone else to tell you what to create. Edit short-form and long-form video quickly using CapCut, Adobe, AI editing tools, or similar platforms. Repurpose one great piece of content into multiple formats and platforms. Write strong hooks, captions, scripts, titles, calls to action, emails, blogs, and landing-page copy. Maintain a consistent brand voice while adapting content to the platform and audience. Build a reliable content production system so ideas do not sit around waiting to be executed. Stay current on platform trends and recognize which ones are actually relevant to our brand. AI & Content Systems We want someone who is already using AI, not someone who is just starting to experiment with it.

You will:

Use ChatGPT, Claude, Gemini, and other AI tools to accelerate research, writing, ideation, repurposing, editing, and analysis. Use AI-powered video and image editing tools to increase production speed without sacrificing quality. Develop prompts and repeatable AI workflows for content creation and marketing. Help build AI agents and automations where they can eliminate repetitive work. Continuously explore new tools and determine which are actually useful for the business. Digital Marketing & Lead Generation Plan, launch, manage, and optimize paid campaigns across Google Ads and Meta Ads. Support advertising and growth opportunities on TikTok, YouTube, LinkedIn, and other platforms when appropriate. Conduct keyword, audience, and competitor research. Manage SEM and lead-generation campaigns from initial strategy through conversion. Audit existing campaigns and identify wasted spend and missed opportunities. Build and test landing pages, offers, messaging, audiences, and creative. Run A/B tests and make decisions based on actual performance data. Understand the entire path from content or ad to lead to conversion, not just impressions and clicks. Website, Search & Written Content Manage and update website content and landing pages. Write and publish useful, high-quality blogs and website content. Apply SEO, AEO, GEO, and AI-search fundamentals across our website and content. Help optimize content for Google, YouTube, AI search, and emerging discovery platforms. Identify opportunities for content on platforms such as Reddit and Substack when appropriate. Make recommendations for improving website conversion and user experience. Analytics & Optimization Track KPIs using Google Analytics and platform analytics. Build clear reporting that tells us what is working, what is not, and what we should do next. Measure content performance, lead generation, conversion, paid media performance, and audience growth. Use data to improve creative, messaging, targeting, offers, and distribution. Bring us ideas and recommendations instead of simply reporting numbers. Who We're Looking For You are someone who: Has proven hands-on digital marketing experience. Can show us content you have personally created. Can film and edit video. Writes extremely well and can make copy sound like a real person. Understands short-form content and what makes someone stop scrolling. Has experience managing social media across multiple platforms. Has hands-on experience with Google Ads and Meta Ads. Understands SEO and modern search strategy. Is highly proficient with AI tools and actively uses them in your work. Learns new technology quickly. Understands analytics and can connect marketing activity to business results. Can manage multiple projects without needing constant direction. Notices opportunities and acts on them. Asks thoughtful questions. Is curious about the business, the customer, and why people make decisions. Can take a rough idea and figure out how to execute it. Moves quickly while still producing high-quality work. Is comfortable giving recommendations and challenging an idea when you see a better way. Most importantly, you think. We do not want someone who needs every task mapped out for them. We want someone who becomes deeply curious about Flourishing Lives, understands what we are trying to build, and actively helps us figure out how marketing can get us there. Tools You May Work In Google Ads, Meta Ads Manager, Google Analytics, WordPress, Canva, CapCut, Adobe Creative Suite, ChatGPT, Claude, Gemini, YouTube, TikTok, Instagram, Facebook, LinkedIn, Reddit, Substack, and emerging AI marketing tools. You do not need to know every tool on this list on day one. You do need to be technologically capable enough to learn quickly and independently. About Flourishing Lives Flourishing Lives is a pediatric occupational and speech therapy practice with locations in St. Clair Shores and Rochester, Michigan. Our approach is different from traditional pediatric therapy. We believe in understanding the whole child, supporting regulation and connection, partnering with parents, and helping children flourish rather than simply teaching them to perform. We are growing, and we have bigger plans than simply filling therapy schedules. We want to become a recognized leader in pediatric therapy, educate families and professionals, develop resources and programs, and bring what makes Flourishing Lives special to a much larger audience. We need someone who is excited to help us tell that story. To Apply Please send your resume ( ), portfolio or examples of work, and a short response answering these questions: Show us three pieces of content you personally created. What did you do on each one? Tell us about a time you joined a business or project and identified a marketing opportunity that nobody assigned to you. How are you currently using AI in your marketing or content workflow? If you had 60 minutes with our CEO and three therapists and were told to create as much useful content as possible, how would you approach it? Take a quick look at Flourishing Lives. What is one content opportunity you would want to explore first, and why? Please do not send us a generic AI-generated cover letter. We would much rather see how you think.

Pay:

$47,000.00 - $62,583.35 per year

Benefits:

401(k) 401(k) matching Employee assistance program Flexible schedule Health insurance Life insurance Paid time off Professional development assistance Vision insurance Application Question(s): Show us three pieces of content you personally created. What did you do on each one? Tell us about a time you joined a business or project and identified a marketing opportunity that nobody assigned to you. How are you currently using AI in your marketing or content workflow? If you had 60 minutes with our CEO and three therapists and were told to create as much useful content as possible, how would you approach it? Take a quick look at Flourishing Lives. What is one content opportunity you would want to explore first, and why? Please do not send us a generic AI-generated cover letter. We would much rather see how you think.

Work Location:

In person