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The ideal candidate brings a unique combination of CRM and marketing automation expertise, AI, creative operations, content governance, and content strategy, with the ability to assess complex processes and translate findings into scalable solutions.
Evaluate Braze and related technologies, recommending vendors, tools, and implementation strategies that support scalable content creation.
Develop frameworks for content operations, taxonomy, metadata, governance, and approval workflows.
Create strategies that enable scalable personalization while maintaining brand consistency and appropriate content controls.
Partner closely with CRM, Marketing Automation, Creative, Content, and business stakeholders to define requirements, priorities, and opportunities.
Develop a strategic roadmap and deliverables plan for implementing new content automation processes and technologies.
Now viewing: Creative Automation Senior Consultant
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Robert Half
Creative Automation Senior Consultant
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Job Description
Creative Automation Senior ConsultantLocation:
Irving, TX 75062 (Flexible Hybrid Schedule)Duration:
6-month contract, 40 hours/weekWe are seeking a Creative Automation Senior Consultant to help a CRM and Marketing Automation team modernize and scale its content creation processes. This consultant will evaluate current workflows, identify opportunities for AI-powered content assembly, assess potential tools and vendors, and develop a strategic roadmap for more efficient and personalized customer communications.The ideal candidate brings a unique combination of CRM and marketing automation expertise, AI, creative operations, content governance, and content strategy, with the ability to assess complex processes and translate findings into scalable solutions.
Key Responsibilities:
Assess existing CRM, email, and SMS content workflows and identify opportunities to leverage AI-powered content assembly and automation.Evaluate Braze and related technologies, recommending vendors, tools, and implementation strategies that support scalable content creation.
Develop frameworks for content operations, taxonomy, metadata, governance, and approval workflows.
Create strategies that enable scalable personalization while maintaining brand consistency and appropriate content controls.
Partner closely with CRM, Marketing Automation, Creative, Content, and business stakeholders to define requirements, priorities, and opportunities.
Develop a strategic roadmap and deliverables plan for implementing new content automation processes and technologies.