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Publicis Groupe Holdings B.V

Senior Associate, Investment

Pay: Not specified

Posted: 8 weeks ago

Location: El Segundo, CA (Onsite)

Last Updated: 1 week ago

Hours: Full-Time

Expires: 9/24/2026

Job Description

You will support the Senior Associate and Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs, including: Broadband video programs across the portals and a variety of niche content sites Brand specific online plans (traditional online banners, sponsorships, etc.) TV-centric digital/online extension sponsorships and integration programs Advanced TV trial initiatives, including interactive TV, VOD, etc.

Areas of focus will be:

web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.) Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work Develop digital media plan recommendations based on integrated communication planning processes Connect with traditional planning & buying teams to ensure ideal synergy is delivered Negotiate and buy approved digital media plan programs Develop success metrics/measurement goals for all digital programs Report on and optimizing digital programs on an ongoing basis 1+ years of online/digital media planning and implementation expertise Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred: Prisma, Mediaocean, MBOX Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester Third-party ad measurement and traffic tools (e.g. Integral Ad Science) Excel, Word, PowerPoint Proficient in Prisma (media management tool) Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science) Strong oral/written communication and negotiation skills