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View More Jobs Media Planning Analyst (Las Vegas) United States and 1 more (On-site)

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission :

"Create the Extraordinary"

Our Vision :

"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."

Our Values :

"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. Job Summary The Media Analyst will support Caesars Digital's portfolio of brands, including Caesars Sportsbook and two Caesars iCasino properties, developing integrated media strategies that drive acquisition, engagement, and revenue growth. This role will work closely with digital marketing teams while also partnering with Caesars' resort and brick-and-mortar businesses to ensure alignment across the broader Caesars ecosystem. The ideal candidate combines strong strategic thinking, media expertise, analytical rigor, and cross-functional collaboration skills. How You Will Create the Extraordinary Develop integrated, data-driven media strategies and plans aligned to business objectives, consumer behavior, and Caesars' marketing ecosystem Partner with regional and cross-functional stakeholders to build media plans that drive measurable results against core KPIs (e.g., revenue, acquisition, engagement) Collaborate with Caesars Digital teams supporting Caesars Sportsbook and iCasino brands, while maintaining alignment with Caesars' resort and property marketing teams where appropriate Translate insights from syndicated research, first-party data, and market analytics into actionable recommendations and compelling strategic narratives Lead the end-to-end planning and execution of campaigns across channels including broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, and sponsorships Collaborate with internal teams and external agency partners to ensure integrated, cohesive campaigns across multiple markets Oversee campaign execution timelines, deliverables, and budgets, ensuring on-time and in-full delivery Partner closely with creative teams to define asset requirements, specs, and timelines, ensuring alignment with campaign strategies Ensure all media placements and creative comply with vendor guidelines and regulatory requirements across jurisdictions Coordinate regular measurement and performance reviews of media programs to ensure ongoing viability, accountability, and optimization Partner with Analytics and Insights teams to continuously improve measurement methodologies, reporting frameworks, attribution, and performance evaluation Monitor campaign performance and deliver regular reporting, insights, and optimization recommendations Build clear and compelling presentations, media plans, and tracking tools for internal stakeholders Proactively identify risks, troubleshoot issues, and escalate when necessary to keep campaigns on track Champion best practices and ensure adherence to media planning, buying, and governance processes Collaborate effectively across geographically distributed teams, demonstrating flexibility to support stakeholders and business partners across both East Coast and West Coast time zones as needed. What You Will Need Bachelor's degree in Marketing, Advertising, Business, or related field 5-7+ years of media planning experience, preferably in an agency or complex B2C environment Sports betting, online gaming, iCasino, entertainment, hospitality, or other highly regulated industries preferred Proven experience developing full-funnel, cross-channel media strategies with hands-on execution expertise Strong experience managing large, multi-channel budgets with a focus on performance and efficiency Proficiency with leading media tools and platforms (e.g., Google Campaign Manager/Display & Video 360, Nielsen, comScore, Kantar, etc.) Solid understanding of media measurement frameworks and KPIs (ROI, CPA, CPM, CPP, reach/frequency, attribution models) Strong media math and analytical skills, with the ability to translate data into actionable insights Experience with direct media buying or stewardship of buying teams/agencies Gaming License for New Jersey and Nevada

ADDITIONAL REQUIREMENTS

Exceptional communication and stakeholder management skills, including the ability to influence senior leaders and present complex concepts clearly Highly organized with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment Advanced proficiency in Microsoft Excel and PowerPoint Ability to navigate and operate effectively within a regulated, multi-state business environment A proactive mindset with intellectual curiosity, ownership, and a drive for continuous improvement About Us At Caesars Digital, We Don't Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class. Apply Now Job Info Job Identification 88299 Job Category Sales and Marketing Job Schedule Full time Locations 6385 Rainbow 8th Floor (On-site)