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Paid Media Manager SCRAM Systems - 3.1 Chapel Hill, NC Job Details Full-time $100,000 - $110,000 a year 17 hours ago Benefits Health savings account Disability insurance Health insurance Dental insurance 401(k) Flexible spending account Tuition reimbursement Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Referral program Paid sick time Qualifications Managing budgets in a search marketing role Digital marketing budget management Paid search marketing Paid search advertising campaigns

Full Job Description Job Description:

Company Overview:

SCRAM Systems is a leading provider of alcohol and location monitoring hardware, software, and mobile apps, including the SCRAM Continuous Alcohol Monitoring® (SCRAM CAM®) bracelet, the LifeSafer® L250 Ignition Interlock device, and LifeSafer Intelligence Speed Assistance. We provide an integrated approach to supporting our customers by offering solutions specific to court and agency needs in the community corrections industry throughout all phases of client management. As a company, we are committed to continuing our tradition of re-engineering operations to streamline processes, enhance productivity, and improve client outcomes through constant innovation. Our purpose is to change lives, reunite families, and make our communities safer through advanced technology and world-class service.

Shift:

First Shift Job Summary:

The Paid Media Manager owns strategy and execution across all paid media channels (paid search and paid social) for our portfolio of brands. This role stays deeply engaged in the platforms, working actively within campaign builds, targeting, and optimization, while elevating the performanceand efficiency of our paid media program overall. This role is directly accountable for overall paid media channel performance, including lead volume, CAC, and spend efficiency across the portfolio, and is the strategic decision-maker on budget allocation and testing priorities.

Duties/Responsibilities:

Own overall paid media strategy and channel performance across paid search and paid social, including lead volume, CAC, and spend efficiency. Continuously optimize campaigns and platform settings (bidding strategies, targeting, ad formats, automation features) to improve performance over time. Stay ahead of paid search and paid social trends, platform updates, and algorithm changes, and proactively apply them to keep our program competitive. Actively manage campaign builds, targeting, and optimization within paid digital platforms. Set and manage budget allocation across brands and channels based on performance and growth priorities Balance lead volume with CAC and spend efficiency across campaigns. Report on channel and portfolio performance, including clear recommendations. Review and refine campaign builds, targeting, and creative before and during launch. Diagnose underperforming campaigns and directly implement corrective action. Build and maintain an ongoing testing roadmap across creative, audience, bidding strategy, and landing pages. Translate test results into strategic changes to targeting, budget, or channel mix. Provide creative recommendations based on campaign performance data, partnering with creative/brand stakeholders to inform new concepts and iterations. Own conversion tracking accuracy across platforms, including GA4, Meta Conversions API, and platform-level pixel/tag health. Identify and resolve attribution or tracking discrepancies, partnering with development resources as needed. Collaborate with brand and creative stakeholders to ensure campaign assets meet performance and brand standards Build repeatable processes, playbooks, and documentation for campaign launches, testing, and reporting so best practices scale across brands

Experience and Skills:

Skills/Abilities:

Minimum of 5+ years managing paid media campaigns, including direct experience managing six-figure monthly ad spend or greater Demonstrated career progression into roles with increasing scope, budget, and ownership. Strong working knowledge of both paid search and paid social platforms, with a track record of elevating the maturity and performance of a paid program Demonstrated ability to independently build and prioritize testing roadmap Track record of optimizing campaigns for efficiency (CAC, ROAS) alongside volume, not just one or the other Ability to translate performance data into specific, actionable creative recommendations Working knowledge of conversion tracking and attribution, including GA4 and conversions API setups Strong analytical skills with the ability to translate performance data into strategic recommendations Excellent written and verbal communication skills, including presenting performance results to leadership

Education and Experience:

Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience 5+ years of Paid Search and Paid Social experience Familiarity with Google Tag Manager and basic troubleshooting of tagging/pixel issues Physical Requirements (With or without reasonable accommodation):

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Working in tight spaces: •All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Comprehensive Benefits Package:

At SCRAM, we prioritize the well-being and financial security of our employees. We understand that benefits play a crucial role in ensuring our team members feel supported and valued. That's why we offer a comprehensive benefits package that includes:

Retirement Savings:

401(k): We offer a 401(k)-retirement savings plan to help you plan for your future financial security. 401(k)

Matching:

SCRAM provides a 100% match for the first 3% contributed and another 50% match for the next 2% contributed, amplifying your savings potential.

Health and Wellness:

Health Insurance:

We provide comprehensive health insurance coverage to safeguard your health and that of your family.

Dental Insurance:

Our dental insurance plan ensures access to quality dental care for you and your dependents.

Vision Insurance:

Take care of your vision health with our vision insurance coverage. Health Savings Account (HSA): Our HSA option allows you to save pre-tax dollars for medical expenses, providing flexibility and savings opportunities. We strongly value saving for your wellness, so the company provides an employer contribution towards your HSA annually. Flexible Spending Account (FSA): With our FSA, you can set aside pre-tax dollars to cover eligible medical expenses not covered by your health insurance plan. You can also save pre-tax dollars to help cover the cost of child care with our Dependent Care FSA.

Financial Protection:

Disability Insurance:

We offer company paid short and long term disability insurance to provide financial protection in the event of injury or illness that prevents you from working.

Life Insurance:

Ensure the financial security of your loved ones with our company paid life insurance coverage at 1.5x your annual salary. Want more coverage - supplemental life is also available.

Work-Life Balance:

Paid Time Off:

We understand the importance of work-life balance. That's why we provide generous paid time off, allowing you to recharge and enjoy life outside of work.

Paid Sick Time:

Your health matters to us. We offer paid sick time to support you during times of illness. Employee Assistance Program (EAP): Our EAP offers free confidential counseling and support services to help you navigate personal or professional challenges.

Additional Perks:

Referral Program:

We believe in the power of teamwork and collaboration. Our referral program rewards you for referring talented individuals to join our team.

Tuition Reimbursement Program:

We support the professional growth of all employees, but understand that going back to school is expensive. We offer tuition reimbursement up to the IRS limit annually to help our employees flourish. At SCRAM, we are committed to empowering our employees to thrive both personally and professionally. Join us and take advantage of our comprehensive benefits package as you embark on a rewarding career journey with us.

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SCRAM Systems