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Marketing
Product Manager
Coral Springs, FL
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Northwest Broward County, FL We are seeking a strategic, results-driven Product Manager with strong CPG brand marketing experience. Beauty, wellness, supplements, personal care or related consumer-product experience is highly desirable. This role will help drive product growth through consumer insights, positioning, media strategy, product launches, e-commerce optimization and performance analytics . The ideal candidate is a sharp, fast learner who quickly grasps new concepts, connects insights to strategy and turns them into measurable business results. Key Responsibilities Develop product and brand marketing initiatives that drive trial, repeat purchase and consumption Support media strategy and planning across the funnel , including Connected TV (CTV), streaming, digital and paid social Track and optimize media performance, budgets and ROI Analyze marketing metrics and KPIs , including campaign performance, conversion, sales, consumer behavior and channel performance Translate consumer research and marketplace trends into actionable growth strategies Support product positioning, messaging and go-to-market launches Optimize product content and PDPs across DTC, Amazon and other e-commerce channels Analyze category, product and competitive performance Partner cross-functionally across Marketing, Sales, E-commerce, Creative and Innovation Qualifications 5+ years of Product Management, Brand Management or Brand Marketing experience , preferably within CPG Strong experience with marketing metrics, media performance and data-driven decision making Experience with media strategy, CTV, streaming and digital media Experience with consumer insights, positioning and product/brand performance E-commerce, DTC and/or Amazon experience highly desirable Strong analytical and strategic thinking skills Quick learner with the ability to grasp concepts quickly and translate them into action Bachelor's degree required; MBA preferred