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Now viewing: Google Ads Specialist
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BluBird Marketing Services
Google Ads Specialist
Job Description
Job Summary We are seeking a dynamic and results-driven Google Ads Specialist to lead our paid search marketing initiatives and optimize our digital advertising campaigns. In this role, you will develop, implement, and manage high-performing PPC (pay-per-click) campaigns across Google Ads and their various partner channels. Your expertise in performance marketing, media planning, and analytics will drive measurable growth, enhance brand visibility, and maximize return on investment. This paid position offers an exciting opportunity to craft innovative strategies that propel our digital presence forward in a competitive landscape. Responsibilities Design, execute, and optimize comprehensive Google Ads campaigns to meet specific marketing objectives while managing budgets effectively. Conduct detailed keyword research using SEO tools and analytics platforms to identify high-impact keywords that improve campaign performance. Utilize web analytics tools like Google Analytics and Microsoft Clarity reporting to monitor campaign performance, analyze media performance analytics, and identify opportunities for improvement. Implement conversion optimization techniques by leveraging Google Tag Manager and other tracking tools to enhance campaign effectiveness. Perform media planning and media buying activities for social media advertising campaigns, ensuring optimal allocation of marketing campaign budgets. Generate detailed reports on media performance analytics and provide data-driven decision-making insights for ongoing campaign refinement. Requirements 5+ years managing AdWords; 3+ years managing Twitter/LinkedIn/SnapChat ads. AdWords certification preferred (but not required). Proven experience managing multiple PPC campaigns. Proficiency with Google Ads (formerly Google AdWords), Twitter Ads, LinkedIn Ads, and SnapChat Ads. Strong knowledge of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and web analytics tools such as Google Analytics. Skilled in keyword research, media planning, budgeting, and managing marketing campaign budgets effectively. Excellent communication skills with the ability to collaborate across teams on digital marketing initiatives. This position is preferably hybrid, with the right candidate coming into the office (Schaumburg IL) to better collaborate with our team. However, we are open to full time remote. Join us as a Google Ads Specialist if you are passionate about leveraging data-driven insights to craft innovative advertising strategies that deliver measurable results!