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Full Job Description Marketing & Digital Media Specialist Location:

Aliso Viejo and Huntington Beach, CA Employment Type:

Full-Time Salary:

$65,000 annually + Performance Bonus Join Our Team We are a growing multi-location dog training company seeking a creative, organized, and self-motivated Marketing & Digital Media Specialist to help expand our brand and drive new business. This is a hands-on position responsible for managing multiple marketing channels, creating engaging content, and ensuring our online presence remains current and effective. If you enjoy wearing many hats, staying current with digital marketing trends, and making an impact, we'd love to hear from you. Responsibilities Manage and schedule content across Facebook, Instagram, TikTok, YouTube, and other social media platforms. Create engaging photos, videos, reels, and graphics highlighting our dogs, clients, and team. Update and maintain company websites, including content, promotions, landing pages, and SEO improvements. Manage Google Business Profiles for multiple locations. Optimize and manage Google Local Services Ads (LSA). Assist with Google Ads and other paid advertising campaigns. Coordinate email marketing campaigns and newsletters. Monitor online reviews and assist with reputation management. Track marketing performance and prepare monthly reports. Coordinate promotional events and community outreach. Work with location managers to gather content and promote success stories. Assist with CRM marketing campaigns and automations. Help maintain brand consistency across all locations. Research new marketing opportunities and industry trends. Perform other marketing duties as assigned. Qualifications 2+ years of marketing or digital marketing experience. Experience managing multiple social media platforms. Familiarity with Google Business Profile, Local Services Ads (LSA), and Google Ads. Experience updating websites using WordPress or a similar content management system. Basic knowledge of SEO principles. Experience using Canva, Adobe Creative Suite, or similar design software. Comfortable capturing and editing photos and short-form videos. Excellent written and verbal communication skills. Strong organizational skills with exceptional attention to detail. Ability to prioritize multiple projects and meet deadlines. Self-starter with a positive attitude and willingness to learn. Preferred Qualifications Photography and videography experience. Email marketing platforms. CRM marketing systems. Basic HTML or website editing. Marketing analytics and reporting. Experience leveraging AI tools to improve marketing efficiency and content creation. Compensation & Benefits Starting salary: $65,000 per year Performance bonus of up to $10,000 annually based on achieving key marketing objectives, including lead generation, social media growth, website performance, online reputation, and overall marketing initiatives. Health insurance. 401(k) retirement plan. Paid time off. Ongoing training and professional development. Fun, fast-paced work environment where you'll work with dogs every day. Why Join Us? We're passionate about changing lives through better relationships between people and their dogs. If you're looking for a position where your creativity, ideas, and marketing skills will make a measurable impact on a growing company, we'd love to hear from you.

To Apply:

Please submit your resume along with examples of your social media, graphic design, website, or other marketing work.

Pay:

$65,000.00 - $75,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

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Find & Apply For Social Media Strategist / Specialist Jobs in Aliso Viejo, California

Marketing and Digital Media Specialist