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Responsibilities:

Social Media Planning

Develop a monthly editorial calendar aligned with organizational marketing goals, seasonal campaigns, winery events, and promotions.
Recommend content themes and opportunities to increase engagement and audience growth. Content Creation
Create engaging social media content using existing photos, videos, and marketing assets provided by the organization.
Write compelling, on-brand captions that reflect the personality and voice of the Santa Cruz Mountains wine region.
Design graphics and simple promotional materials using Canva or Adobe Creative Cloud.
Edit short-form videos and Reels optimized for social media. Publishing & Scheduling
Schedule and publish content across Instagram, Facebook, and other appropriate platforms using tools such as Later.
Maintain a consistent posting schedule and optimize posting times for engagement. Community Management
Monitor comments, direct messages, and audience interactions.
Respond to inquiries in a timely, professional, and brand-appropriate manner.
Foster conversations that build community, increase engagement, and strengthen brand loyalty.
Escalate customer service issues or media inquiries when appropriate. Qualifications
Experience managing social media accounts for brands, nonprofits, tourism, hospitality, food & beverage, or wine businesses.
Strong copywriting and visual storytelling skills.
Proficiency with Canva and/or Adobe Creative Cloud.
Experience with social media scheduling platforms such as Later.
Familiarity with Instagram, Facebook, and current social media trends.
Basic video editing skills for Reels and short-form content.
Excellent communication skills and attention to detail.
Ability to work independently and meet monthly deadlines. Preferred Qualifications
Passion for wine, food, travel, or destination marketing.
Photography or videography experience.
Knowledge of the Santa Cruz Mountains region is a plus. Time Commitment
Approximately 10-15 hours per month
Flexible schedule with occasional availability around major events or campaigns.

Compensation Contract position.

Job Type:

Part-time Pay:

$25.00 - $35.00 per hour

Benefits:

Flexible schedule Ability to

Commute:

Aptos, CA 95003 (Preferred)

Work Location:

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Find & Apply For Social Media Strategist / Specialist Jobs in Aptos, California

Social Media Coordinator