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Digital Media Specialist

ALUMA MEDICAL AESTHETICS WHERE BEAUTY MEETS INTEGRITY

About Aluma Aluma Medical Aesthetics is a growing network of 25+ independent injectors across Southern California. We help talented aesthetic professionals build visible, distinctive businesses with the marketing support, content, tools, and community they need to grow with confidence. The role The Digital Media Specialist owns Aluma's day-to-day digital execution and visibility. You will bring approved strategy to life through content planning, social publishing, community engagement, lead generation, on-location content capture, email, blog, Pinterest, and Aluma-facing paid media. This is a high-output, hands-on role for someone who can move from a content calendar to a clinic shoot to performance reporting without losing the thread. You should be equally comfortable creating polished social content, engaging thoughtfully with prospective injectors, coordinating details for an event, and turning audience behavior into clear next steps. What you'll do Bring the monthly strategy to life

• Execute the approved monthly theme and 3-5 priority talking points across channels.
• Select an injector suite for the monthly behind-the-scenes tour in alignment with the theme.
• Coordinate the execution layer for monthly email topics and quarterly ManyChat calls to action.
• Maintain and update the injector interest list through ongoing Instagram research. Plan, create, and publish Instagram content
• Own the Monday-Friday monthly content calendar, including five grid posts per week and Stories on posting days.
• Build a balanced mix of educational/value content, aspirational autonomy and lifestyle content, social proof, behind-the-scenes culture and suite tours, and clear calls to action.
• Co-create reels, carousels, captions, and supporting assets in advance; load and schedule approved content in Plann.
• Use Stories to reshare posts, show behind-the-scenes moments, and invite engagement through native tools. Engage the community and generate leads daily
• Reply to all comments and direct messages with a warm, helpful, on-brand voice.
• Send thoughtful, non-salesy outreach messages to prospective injectors.
• Research target injectors and high-performing aesthetic accounts daily; track trends and audience insights to inform future content and copy.
• Publish at least one lead-driven post each week and monitor call-to-action performance. Produce the monthly suite tour series
• Travel to an injector suite each month to film and photograph the space, provider, and experience.
• Deliver one carousel, one reel, and lifestyle
• and autonomy-focused captions for each tour.
• Coordinate supporting Pinterest pins and a blog feature so each tour works across channels. Own the content side of content days and events
• Plan, coordinate, and execute pre-grand-opening and quarterly injector content days, including content strategy, creative concepts, shot lists, and filming schedules.
• Direct and capture photo and video content that aligns with each injector's individual brand, marketing goals, and social media needs.
• Edit and deliver ready-to-use reels, photos, and social media assets, building an organized content library for each injector.
• Attend trainings, summits, grand openings, and events to capture and publish timely content.
• Coordinate merchandise, props, gifting, and social outreach as needed.
• Travel regularly to injector clinics across Southern California for content days, suite tours, trainings, grand openings, and events; reliable transportation is required. Manage injector brand assets and ongoing marketing support
• Serve as a primary marketing liaison for injectors, providing ongoing creative support and ensuring their digital presence, promotional materials, and brand assets remain accurate, consistent, and up to date.
• Set up and maintain individual injector brand kits in Canva, including brand fonts, colors, logos, and customized social media templates.
• Design and update Canva templates and marketing assets that empower injectors to create consistent, on-brand content independently.
• Lead Canva training sessions for injectors and Patient Care Coordinators (PCCs), providing practical guidance and tools to support their day-to-day marketing needs.
• Provide ongoing social media assistance, including ad hoc video editing, content adjustments, creative troubleshooting, and general marketing support.
• Manage and update injector Linktree pages, promotional offers, and relevant digital marketing touchpoints.
• Monitor and respond to online business reviews in a professional, on-brand voice, and maintain accurate review records within the internal hub.
• Maintain organized, accessible libraries of approved brand assets, templates, and content to ensure injectors and their teams have the resources they need.
• Proactively communicate with injectors and internal teams to coordinate updates, address marketing needs, and keep projects and deliverables moving forward. Execute email, blog, Pinterest, and paid media
• Execute one value-driven Aluma email each month.
• Publish a monthly injector suite tour blog post, with an additional value-based post when it supports the monthly email theme.
• Manage Aluma's Pinterest presence and pin suite tours and supporting content monthly.
• Own Aluma ads and boosted posts, including execution, analytics, reporting, and performance insights for upper management. Build templates, tools, and digital assets
• Create initial injector Canva templates aligned with each injector brand kit, plus all Aluma social templates.
• Create Giphy assets for injectors and Aluma; set up injector Linktree pages; and produce Find My Office videos.
• Execute TikTok content and monthly AIC content and engagement. Support onboarding, training, and community
• Share useful social media tips and platform updates through Connecteams.
• Complete monthly California follower outreach and weekly California follower sorting.
• Support gifting, onboarding kits, PR boxes and shipping coordination.
• Manage Aluma's storage unit. What you bring (required)
• Demonstrated experience planning and executing social media and digital content for a brand, agency, or service-based business.
• A portfolio or work samples showing strong reels, carousels, photography/video, captions, and campaign content.
• Strong social-first storytelling instincts and the ability to translate approved strategy into a consistent content calendar.
• Proficiency in Canva, short-form video editing, and social publishing or scheduling tools such as Plann.
• Confident, polished copywriting and a natural ability to engage online communities without sounding overly sales-focused.
• Hands-on experience with paid social ads or boosted posts, plus the ability to read performance data and communicate useful insights.
• Excellent organization, follow-through, and comfort managing recurring deadlines across multiple channels and stakeholders.
• Availability for on-site content capture and events, with reliable transportation for regular travel to injector clinics across Southern California. Preferred
• Experience in medical aesthetics, beauty, wellness, lifestyle, hospitality, or another visually driven consumer category.
• Working knowledge of ManyChat, Pinterest, TikTok, Linktree, Giphy, email marketing platforms, and blog content management systems.
• Experience producing content days, coordinating event content, and supporting personal brands or independent service providers.
• Comfort moving between creative execution, community engagement, lead generation, and performance reporting. What success looks like
• The monthly content calendar is complete, approved, and published on cadence.
• Comments and direct messages receive timely, thoughtful responses, and outreach consistently adds qualified injector interest.
• Suite tours, content days, and events produce polished assets that injectors can use immediately.
• Email, blog, Pinterest, TikTok, and paid-media execution stay aligned to the monthly strategy.
• Leadership receives clear reporting and practical insights on content, calls to action, and paid performance.

Employment:

Full-time |

Compensation:

$32

• 36 per hour + bonuses |

Location:

Hybrid

• Seal Beach, CA + SoCal travel How to apply: Send your resume and portfolio or work samples, including social content, reels, photography/video, and campaign examples. Tell us about one account or campaign you helped strengthen
• and what you learned from the results.

Pay:

$32.00

• $36.

00 per hour

Benefits:

Flexible schedule Application Question(s): Are you willing to commute to Seal Beach, CA for hybrid work? Do you have a portfolio or work samples showing reels, social content, and campaign work? Do you have reliable transportation for regular travel to clinics across Southern California?

Experience:

social media management / digital content: 3 years (Required)

Work Location:

Hybrid remote in Seal Beach, CA 90740