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Marketing
Social Media Strategist / Specialist
Rockford, IL
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Developed and executed social media and email campaigns, creating engaging, platform-specific content to strengthen brand presence and audience engagement. Analyzed performance metrics, industry trends, and competitor insights to identify growth opportunities and optimize digital marketing strategies.
SCHEDULE
Full Time, 40 hours per week
SHIFT:
Day Shift
ESSENTIAL DUTIES AND RESPONSIBILITIES
Work with marketing specialists to strategize, plan and implement email and social media campaigns. Curate and publish high-quality, engaging content that is customized for each social media platform. This will diversify our content to keep followers engaged on each platform. Develop and execute a comprehensive social media strategy that includes content calendars, posting schedules, and campaign plans. Monitor industry trends and competitors to identify opportunities for our non-paid social presence. Work with marketing specialists to design, build, and maintain our social media presence. Collaborate with the Digital Marketing Manager to develop and execute organic social media campaigns that run alongside paid campaigns to maximize the impact of digital spends. Identify trends and insights,and recommend ways to optimize spend and performance based on the insights. Monitor and analyze social media metrics to make data-driven recommendations for improvement. Brainstorm new and innovative growth strategies through digital marketing. Engage in community conversations as the Mercyhealth brand, both on our social media pages and community pages. Monitor online chatter about Mercyhealth and its initiatives and perception to be part of the conversation in real time. Monitor competition and provide suggestions for improvement.
EDUCATION AND/OR EXPERIENCE
Bachelor's degree in Marketing, Journalism, Communication (or related field). Experience in social media and health care preferred
CERTIFICATION/LICENSURE
Certification in Google Analytics (or must be obtained within 12 months of hire) FEMA Certification
FEMA ICS-100
For Health Care/Hospitals Certification (or must be obtained within 12 months of hire)
FEMA ICS-700
National Incident Management System Certification (or must be obtained within 12 months of hire)
OTHER SKILLS AND ABILITIES
Shows above and beyond attitude, dedication and work ethic to Mercyhealth Good interpretive/analytical skills Google Ads and Analytics Facebook Ads Experience with YouTube Ads Excellent editing/writing skills Excellent interpersonal skills Typing, word processing/Macintosh skills
LEVEL OF SUPERVISION N/A PAY RANGE
$58,797.66 - $88,196.49 Mercyhealth is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, or protected veteran status. Mercyhealth offers competitive pay and a comprehensive benefits package including: Medical, Dental, Vision Life & Disability Insurance FSA/HSA Options Generous, accruing paid time off Paid Parental and caregiver leave Career advancement and educational opportunities Tuition and certification reimbursement Certification Reimbursement Well-being Programs Employee Discounts On-Demand Pay Financial Education Annual recognition/awards events Partner appreciation days Family entertainment/attractions discount Community service/improvement opportunities Click here for more details regarding Mercyhealth Careers Benefit Information. At Mercyhealth, we don't simply hire people, we empower employee-partners who are passionate about making lives better. As an integrated health system, we deliver exceptional, coordinated across seven hospitals, 85 primary and specialty clinics, and a team of over 7,500 professionals serving northern Illinois and southern Wisconsin. Mercyhealth has been nationally recognized for our commitment to our people and culture, including: #1 in the nation on AARP's Best Employers for Workers Over 50 One of Working Mother magazine's 100 Best Companies for Working Mothers A Top 50 Company and Top 10 Nonprofit for Executive Women For over 135 years, Mercyhealth has provided high-quality health care to residents throughout northern Illinois and southern Wisconsin. We have a passion for providing comprehensive health care close to home for area residents through our six hospitals and 85 primary and specialty care locations. As an integrated health system, you can come to us for routine health care, like annual physicals, immunizations and preventive health screenings, as well as highly specialized care, such as neonatal intensive care, heart surgery, stroke care, neurosurgery, cancer treatment and much more. The range of Mercyhealth's specialties and the skills of our doctors, nurses and clinical staff are truly extraordinary.
