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Analytics Full Job Description Student Worker Job Description Student Worker Job Title:

Social Media Marketing Student Worker Student Worker Supervisor Name and Title:

Erin Hollister, Director of Enrollment Marketing Position Purpose:

Support Bethel University social media through authentic content creation, community engagement and campus storytelling while developing practical experience in professional social media marketing.

Job Description and Learning Objectives:

The Social Media Marketing Student Worker supports Bethel University's official social media presence by assisting with content creation, community engagement, campus storytelling and social media planning. The student worker will contribute to content for real audiences while learning to work within university brand standards, campaign priorities, content deadlines and platform-specific expectations. The role provides hands-on experience in multiple areas of social media marketing, including content strategy, audience engagement, photography, short-form video, caption writing, student interviews, trend research, content planning and basic analytics. The student worker will gain experience identifying stories and moments that are relevant to Bethel's audiences, developing content appropriate for different social platforms and evaluating how content performs. Individual areas of emphasis may vary based on the student's strengths, interests and departmental needs. One student worker may focus more heavily on community engagement and content coordination while another may contribute more extensively to photography, video or content creation. All Social Media Marketing Student Workers are expected to collaborate, contribute ideas and support the overall goals of Bethel University's social media presence. The position is designed to strengthen professional communication, creative thinking, collaboration, content development and social media marketing skills while giving the student practical experience working as part of a professional marketing team.

Job Expectations:

Capture authentic photo and video content representing campus life, academics, events and student experiences Assist with short-form video, Stories, posts and other platform-appropriate content Draft captions and support social storytelling Conduct brief student interviews and gather quotes or content Identify and help curate user-generated content Monitor comments, messages, tags and mentions as assigned Assist with appropriate audience responses and community interaction Develop polls, Q&As, student takeovers and other interactive content Build relationships with students, organizations and campus partners to identify content opportunities Contribute ideas to the social media content calendar Identify campus events and experiences worth covering Research current social media trends and recommend appropriate opportunities for Bethel Monitor peer institutions and relevant accounts for trends and ideas Assist with basic social media analytics and reporting Participate in brainstorming, campaign planning and relevant Enrollment Marketing meetings Maintain organized photo, video and content files Support additional social media and Enrollment Marketing needs as assigned

Character and Personality:

Be friendly, approachable and comfortable interacting with others Be creative, observant and curious Be comfortable approaching students for photos, interviews or content Be familiar with current social media culture and trends Use sound judgment when representing Bethel University publicly Be reliable with scheduled content coverage and deadlines Be willing to receive feedback and revise work Be proactive about identifying moments and stories worth sharing Communicate clearly when something is unclear or cannot be completed as planned Job Knowledge /

Skills Required:

Familiarity with major social media platforms and current content formats Strong written communication skills Basic photography and/or video-content skills Ability to create usable content with a smartphone Strong organization and time-management skills Ability to learn social media management and analytics tools Ability to follow Bethel University brand and social media standards Experience with Adobe Creative Cloud, Canva, photography or video editing is helpful but not required

Specifics:

Paid student worker position, Fall 2026 Up to 9 hours per week Individual areas of emphasis may vary based on student strengths, interests and departmental needs Regular weekly schedule established around class availability and departmental needs At least one hour of recurring weekly overlap with other interns or student workers will be prioritized when schedules allow Participate in recurring Enrollment Marketing intern and student worker team meetings Some evening or weekend availability may occasionally be needed for campus event coverage Some responsibilities may be completed remotely when appropriate Social media account access may be provided based on assigned responsibilities

Student Worker Supervisor Responsibilities:

Provide appropriate training, supervision and meaningful professional work Provide regular feedback on work quality, communication, deadlines and professional conduct Include the student worker in relevant meetings, planning discussions and workplace activities when appropriate Provide appropriate workspace, equipment and account access needed for assigned responsibilities Provide regular opportunities for mentorship and professional development Provide the student worker with opportunities to develop as a student, leader and future professional Review timecards and completed student worker hours as applicable Provide letters of recommendation or professional references when appropriate based on satisfactory job performance","type","jobPosting","source","LC","accountId","0","organizationName","Bethel University Indiana","applicationUrl","https://www.simplyhired.com/job/PgOY8DrBgstDUktMjr_aLFMA1jbhUERJI04z56TxnaO3HFnl27xYoQ","Mishawaka, IN","isRemote","location",{"_258":259,"_260":261},"createdAt","2026-08-28T15:52:03.098295214Z","updatedAt","2026-09-22T05:59:30.723606155Z","publishedAt","2026-08-26T00:00:00Z","expiresAt","2026-10-22T00:00:00Z","status","active","isExpired","isDiscoverable",true,"isSearchable","isSpotlight","isDraft","careerSkills",[157,158,159,160,161,162,163,164,165,166,167,168,169,170,171,172,173,174,175,176,177,178,179,180,181,182,183,184,185,186,187,188,189],"requiredEducation","na","benefitCategories",[155,156],"isEmailRequired","isPhoneRequired","subtype","internship","titleSearch","Social Media Marketing Specialists","compensationType","salary","locationFlexibility","hybrid","employmentTypeName","part_time","wage10thPercentileHourly",23.111057692307693,"wage30thPercentileHourly",25.311057692307692,"wage50thPercentileHourly",28.401923076923076,"growthRateFiveYear",0.0817,"payGrowthScore",60.990698665875634,"jobSecurityScore",46.19761453832392,"compositeScore",53.59415660209977,"compositeLowConfidence","county","18141","state","18","sitemapPath","/marketing/social-media-strategist-or-specialist/in/mishawaka",[10],"eduLevelsName",[77],"lotCareerAreaName",[12],"lotOccupationName",[16],"lotSpecializedOccupation",[154],"minEduLevels","99","isCanonical","canonicalJobId","canonicalSlug","canonicalSitemapPath","groupVariantCount",1,"groupLocations",[151],"aiEnrichments",{"_134":135,"_136":137,"_138":139,"_140":141},"pay",{"_148":28,"_149":150},"extractedFilters",{"_88":89,"_147":91},"experienceLevel",{"_142":143,"_144":70,"_145":146},"tldr","A part‑time student job at Bethel University in Mishawaka, IN, where you’ll create and manage social‑media content while learning marketing skills. 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Social Media Marketing Student Worker