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Seng Couture LLC
Social Media Specialist
Job Description
Overview We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect authentically with our audience. Your energy and creativity will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the fast-paced world of online marketing. Duties Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Instagram, and TikTok. Create high-quality, engaging content including graphics, videos, blog posts, and photography that resonate with target audiences. Manage daily social media activities to schedule posts, monitor engagement, and respond to audience interactions promptly. Utilize media editing tools to produce visually appealing graphics and media content. Conduct social listening to monitor brand mentions, industry trends, and bridal industry activity, providing insights for strategic adjustments. Analyze social media analytics and marketing online analytics to measure campaign performance, optimize content strategies, and report on key metrics like reach, engagement, conversions, and ROI. Collaborate with public relations team to enhance brand reputation through strategic communication efforts and media outreach. Implement Social Media/Google Advertising campaigns to target specific audiences effectively while monitoring ad performance for continuous improvement. Conduct keyword research for content optimization in SEO efforts to increase organic reach and visibility across search engines. Support branding initiatives by maintaining consistent messaging and visual identity across all digital channels. Experience Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms. Knowledge of social listening techniques and tools to gather insights on audience sentiment and industry trends. Strong content creation skills with an emphasis on writing compelling copy tailored for various social channels. Familiarity with public relations strategies to enhance brand reputation through media engagement. Ability to analyze data from social media platforms to inform ongoing marketing strategies effectively. Excellent relationship management skills for collaborating with cross-functional teams including marketing, PR, design, and other departments. Join us as a Social Media Specialist if you're passionate about digital storytelling, eager to innovate within the ever-evolving landscape of social media marketing, and ready to make a meaningful impact through creative content creation and strategic analysis!