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Marketing
Social Media Strategist / Specialist
Newark, NY
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Job Overview We are seeking a dynamic and energetic Social Media Coordinator to elevate our brand's online presence across multiple platforms. In this role, you will craft compelling content, manage social media campaigns, and engage with our community to foster meaningful relationships. Your creativity and strategic mindset will drive brand awareness, increase engagement, and support our digital marketing efforts. This paid position offers an exciting opportunity to shape our digital voice and connect with audiences worldwide. Duties Develop and implement innovative social media strategies aligned with brand goals to boost visibility and engagement. Create, curate, and schedule engaging content including posts, videos, images, stories, and newsletters. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity. Manage social media advertising campaigns on platforms such as Facebook Ads to maximize reach and conversions and adjust for the changing algorithms. Design graphics and visuals using Adobe Photoshop, lightroom, and Adobe Creative Suite to enhance content. Analyze web analytics and social media metrics with tools like Google Analytics to measure campaign performance and optimize strategies. Foster relationships with influencers, media outlets, and community members to strengthen brand reputation through public relations efforts. Manage current website to run efficiently, stay relevant and produce leads. Qualifications Proven experience in social media management, digital marketing, or related roles with a strong portfolio of content creation. Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite and Microsoft Office. Familiarity with social media management tools. Knowledge of SEO principles, keyword research, and web analytics for data-driven decision making. Experience running Facebook Advertising campaigns and understanding of social media marketing best practices. Strong communication skills with the ability to proofread content for clarity and accuracy. Ability to manage multiple projects simultaneously while maintaining attention to detail. Knowledge of photography and video editing techniques to produce engaging multimedia content. Join us as a Social Media Coordinator and be at the forefront of digital storytelling! Bring your passion for branding, creativity, and relationship management to help us connect authentically with our audience while advancing your career in a vibrant environment dedicated to innovation and growth.
Pay:
$25.00 - $30.00 per hour
Benefits:
401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Paid time off Parental leave Retirement plan