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Marketing
Social Media Strategist / Specialist
Yukon, OK
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Job Summary We are seeking a dynamic and innovative Video Content Creator & Social Media Specialist to elevate our brand's digital presence. In this role, you will craft compelling video content and develop engaging social media campaigns that resonate with our target audience. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our marketing objectives across multiple platforms. This paid position offers an exciting opportunity to shape our online voice and showcase our brand's personality through captivating visual storytelling. Responsibilities Develop, produce, and edit high-quality video/reel content tailored for various social media channels, including short-form videos, tutorials, behind-the-scenes footage, and promotional materials. Manage daily social media activities by scheduling posts, monitoring engagement, and responding to comments to foster a vibrant online community. Implement social listening strategies to track brand mentions, industry trends, and competitor activity, providing insights for content optimization. Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite to plan, publish, and analyze content performance across platforms like Facebook, Instagram, TikTok, and LinkedIn. Conduct keyword research and SEO optimization to enhance content visibility and reach targeted audiences effectively. Collaborate with marketing teams to align content with branding guidelines and campaign goals while ensuring consistency in messaging. Monitor digital marketing performance metrics using Google Analytics and media performance analytics tools to refine strategies and maximize engagement. Skills Proven experience in content creation with a strong portfolio of video projects and social media campaigns. Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro. Skilled in graphic design using Adobe Photoshop and Adobe Illustrator for creating eye-catching visuals. Deep understanding of social media management platforms including Hootsuite, Buffer, or similar applications. Knowledge of SEO best practices, keyword research, and web analytics tools like Google Analytics. Strong written communication skills with an eye for proofreading and content writing excellence. Ability to analyze digital marketing performance data to inform ongoing strategy adjustments. Familiarity with social listening tools and public relations principles to manage brand reputation effectively. Experience in branding, e-commerce integration, photography, and digital marketing performance monitoring is a plus. Join us as a Video Content Creator & Social Media Specialist to bring your creative talents into a fast-paced environment where your ideas make an impact! We're dedicated to supporting your growth as you craft compelling stories that connect with audiences worldwide while advancing your skills in digital marketing analytics, media performance evaluation, and relationship management within the vibrant realm of social media marketing.