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Marketing
Social Media Strategist / Specialist
Highland Park, TX
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Social Media Coordinator Culver Plastic Surgery Highland Park, TX Job Details Full-time $21 - $23 an hour 2 hours ago Benefits 401(k) Paid time off Employee discount Qualifications Organic social media growth Increasing user engagement Educational videography Visual storytelling Attention to detail Industry trends Video recording equipment Image content creation Organizational skills Communications Managing projects TikTok Clinical confidentiality policies Promotional video projects Instagram Digital design Time management Media editing tools Full Job Description Job Summary Culver Plastic Surgery is seeking a creative, highly motivated Social Media Coordinator + Content Creator to join our in-house marketing team. This is a full-time, in-office position focused on creating engaging content, producing high-quality short-form videos, and growing our social media presence across multiple platforms for our rapidly growing plastic surgery practice. The ideal candidate is passionate about social media, aesthetics, beauty, and visual storytelling. We are looking for someone who thrives in a fast-paced environment and has proven experience creating compelling content that drives engagement and brand awareness. The right candidate will be comfortable filming in-office, capturing patient before-and-after transformations (while following HIPAA guidelines), documenting surgical journeys, and creating educational and lifestyle content featuring our providers and team. This role requires someone who can confidently manage multiple social media accounts, stay ahead of current Instagram and TikTok trends, and bring fresh, creative ideas that showcase the exceptional patient experience at Culver Plastic Surgery. Strong photography, videography, editing, organization, and communication skills are essential, along with the ability to balance multiple projects while maintaining our brand's luxury aesthetic and professionalism. Responsibilities Create, film, and produce engaging daily content for Instagram andTikTok Manage and coordinate content across multiple social media accounts , ensuring consistent branding and messaging. Develop, execute, and grow our TikTok presence. Edit high-quality short-form video content using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software . Capture compelling before-and-after photography , patient transformations, surgical journeys, behind-the-scenes moments, educational videos, provider highlights, and office culture content while maintaining patient privacy and HIPAA compliance. Brainstorm and develop creative content ideas that align with Culver Plastic Surgery's brand, marketing objectives, and current social media trends. Plan, schedule, and publish content while assisting with social media calendars, captions, hashtags, and campaign execution. Stay up to date on Instagram, TikTok, and emerging social media trends, viral audio, and industry best practices to maximize engagement and reach. Monitor social media performance and recommend strategies to increase audience growth, engagement, and conversions. Engage with followers by responding to comments and messages while maintaining a professional and consistent brand voice. Collaborate closely with the surgeons, providers, and staff to create authentic, educational, and conversion-focused content. Assist with marketing initiatives including photography, graphic design, email marketing assets, promotional campaigns, and event coverage. Requirements 1-2 years of experience in content creation, social media management, photography, and video editing required. Proficiency in CapCut, Adobe Premiere Pro, Canva, Final Cut Pro, or similar editing platforms . Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Advertising, or a related field preferred, but not required. Equivalent professional experience and a strong creative portfolio will be considered. Strong understanding of Instagram and TikTok trends, algorithms, audience growth strategies, and short-form video performance . Experience creating content that increases engagement, builds brand awareness, and supports marketing goals. Strong aesthetic eye with excellent attention to detail, composition, lighting, and visual storytelling. Comfortable filming in a medical, clinical, and surgical environment while maintaining professionalism and patient confidentiality. Excellent communication, organization, and time-management skills with the ability to manage multiple projects and deadlines. Ability to work independently while collaborating effectively with surgeons, providers, and team members. Experience in aesthetics, beauty, fashion, wellness, dermatology, or plastic surgery strongly preferred. Must provide examples of previous social media work, video editing, photography, or a creative portfolio showcasing content creation skills.