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Job Title:

Marketing Coordinator Department:

Marketing Reports to:

General Manager Location:

Gunnink's Harley‑Davidson — Ukiah, CA About Us Gunnink's Harley‑Davidson is a family‑focused dealership committed to exceptional customer service, a passionate rider community, and a full lineup of Harley‑Davidson products and experiences. We're expanding our team and looking for a creative, organized Marketing Coordinator to help grow our brand, drive local engagement, and support dealership events and promotions. Position Summary The Marketing Coordinator plans and executes marketing, advertising, and product-promotion activities that support dealership goals. This role combines strategic thinking with hands‑on execution: creating campaigns, managing day‑to‑day marketing operations, supporting events, and helping deliver outstanding customer experiences. Key Responsibilities Marketing

• Create and maintain the dealership marketing plan; implement updates and tactical campaigns.
• Conduct market research and analyze data to refine marketing strategies and improve ROI.
• Coordinate dealership marketing, advertising, and public‑relations activities.
• Organize community and dealership events, including rides, open houses, charity events, and H.O.G. chapter activities.
• Develop and manage annual marketing budgets; track expenditures and prepare summary reports.
• Monitor campaign performance and recommend improvements.
• Attend ongoing training to stay current with marketing best practices. Advertising & Promotion
• Oversee production of advertising and promotional materials — digital and print.
• Create and review TV/radio spots, print ads, and direct‑mail campaigns.
• Write and edit press releases, brochures, advertisements, and other promotional copy.
• Professionally represent the dealership in media interactions and promotional opportunities.
• Ensure all promotional materials comply with brand standards and MAP requirements. Customer Service & CRM
• Build and maintain customer relationships through targeted mailings, follow‑ups, and personalized outreach.
• Handle customer feedback and complaints with empathy and a problem‑solving mindset.
• Support sales and service teams with customer retention and engagement initiatives. Marketing Operations & Support
• Manage website content and banners; coordinate social media (Facebook, Instagram) and eBlasts/newsletters.
• Produce in‑store promotional materials (posters, flyers, POS displays); coordinate music, food, and on‑site promotions.
• Manage radio/newspaper relationships and local advertising buys.
• Coordinate the HDMC annual marketing plan and ensure MAP compliance.
• Support the Smart Program and H.O.G. communications, including newsletters, dealer updates, gifts, and donations. Other Duties
• Perform additional tasks as assigned to support dealership operations and marketing objectives. Supervisory Responsibility
• This position has no direct supervisory responsibilities. Qualifications
• Excellent communication skills — written and verbal.
• Strong interpersonal skills; ability to build rapport with customers, staff, vendors, and community partners.
• Organizational skills and ability to manage multiple projects and deadlines.
• Experience or training in marketing, advertising, event coordination, or promotions preferred.
• Familiarity with Harley‑Davidson products or motorcycle industry experience is a plus, but not required — willingness and ability to learn quickly is essential.
• Proficiency with social media platforms, website content management, email marketing tools, and basic design/print production processes preferred. Commitments & Expectations
• Demonstrates fairness, courtesy, and respect toward all employees and customers.
• Models superior customer service and fosters positive relationships across departments.
• Flexible availability to support events and promotions (including evenings/weekends as required).
• Integrity and honesty in all business dealings. Why Gunnink's Harley‑Davidson?
• Join a close‑knit team that values community, rider culture, and exceptional customer care.
• Opportunity to lead meaningful local marketing initiatives and grow professionally.
• Work in a dynamic environment supporting retail, service, events, and community engagement.

How to Apply Please submit your resume and a brief cover letter highlighting relevant marketing or event experience and why you're excited to work with Gunnink's Harley‑Davidson. Gunnink's Harley‑Davidson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay:

$19.00

• $27.

00 per hour

Benefits:

Flexible schedule

Work Location:

In person