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Advertising Sales Representative
Fayetteville, TN

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Lakeway Publishers

Outside Sales Representative

Job Description

Job Summary Outside Multimedia Account Executive Location:
Hybrid (Field Sales / Office / Remote)
Job Type:
Full-Time Compensation:
Competitive Base Salary +
Uncapped Commission Expected First-Year Earnings:
$45,000-$65,000+ Build Relationships. Grow Businesses. Advance Your Career. Lakeway Publishers is looking for an ambitious, relationship-driven sales professional to join our multimedia sales team. As an Outside Multimedia Account Executive, you'll help local businesses grow by developing customized advertising and marketing strategies using a full portfolio of print and digital solutions. This is far more than a traditional sales position. You'll become a trusted marketing consultant, helping business owners solve challenges, attract new customers, and measure results through integrated multimedia campaigns. If you're motivated by building relationships, achieving goals, and making a meaningful impact in your community while enjoying unlimited earning potential, we'd love to hear from you. What You'll Do
  • Develop new business through prospecting, networking, referrals, cold outreach, and community involvement.
  • Manage and grow an assigned portfolio of business accounts.
  • Conduct discovery meetings to understand client goals and marketing challenges.
  • Create customized multimedia marketing strategies that deliver measurable results.
  • Present and sell solutions including print advertising, digital display, sponsored content, social media, targeted digital advertising, email marketing, video advertising, event sponsorships, special publications, and additional multimedia products.
  • Prepare proposals, negotiate agreements, and close new business.
  • Maintain an active sales pipeline and CRM while meeting or exceeding monthly revenue goals.
  • Provide exceptional service before, during, and after every campaign.
  • Collaborate with creative, production, and marketing teams to ensure client success. Qualifications
  • Experience in outside sales, B2B sales, advertising, marketing, account management, or business development.
  • Excellent communication, presentation, negotiation, and relationship-building skills.
  • Strong prospecting and consultative selling abilities.
  • Self-motivated with outstanding organizational and time-management skills.
  • Comfortable using CRM software and Microsoft Office.
  • Valid driver's license and reliable transportation. Preferred Experience
  • Advertising, media, or digital marketing sales.
  • Consultative or solution-based sales.
  • Salesforce or comparable CRM platforms.
  • Consistent record of meeting or exceeding sales goals. Benefits
  • 401(k) with Company Match
  • Medical, Dental & Vision Insurance
  • Health Savings Account
  • Life Insurance
  • Paid Time Off
  • Mileage Reimbursement
  • Ongoing Sales Training and Professional Development
  • Career Advancement Opportunities Why Lakeway Publishers?
For more than 60 years, Lakeway Publishers has been the trusted local media company serving communities across Tennessee. Today, we offer a complete suite of multimedia advertising solutions that help local businesses grow while supporting quality local journalism. We invest in our employees through coaching, mentorship, professional development, and opportunities for advancement. ATS Search Keywords Outside Sales, Multimedia Account Executive, Account Executive, Business Development, B2B Sales, Advertising Sales, Media Sales, Digital Marketing, Marketing Consultant, Territory Sales, Prospecting, Lead Generation, CRM, Salesforce, Account Management, Consultative Selling, Customer Success, Relationship Management, Negotiation, Sales Pipeline, Print Advertising, Digital Advertising.
Job Type:
Full-time Pay:
$45,000.00 - $65,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance Mileage reimbursement Paid time off Vision insurance
Work Location:
In person