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Marketing Coordinator Epic Waters Indoor Waterpark - 2.9 Grand Prairie, TX Job Details Full-time 3 hours ago Qualifications Marketing project management Guest relations Community management Branding consistency High school diploma or GED Managing projects TikTok Facebook Marketing analytics Instagram Marketing Time management

Full Job Description Position Summary:

The Marketing Coordinator supports the planning and execution of Epic Waters' day-to-day marketing efforts, with an emphasis on community engagement, events, grassroots marketing, and social media. This position helps develop and maintain the social media content calendar, creates and schedules content, captures photo and video content at Epic Waters and at live events, supports marketing campaigns and promotions, and represents Epic Waters at community events throughout the Dallas/Fort Worth Metroplex. This is an active, event-driven position that requires significant evening and weekend availability. The Marketing Coordinator works regularly during Epic Waters events, peak operating periods, community events, festivals, and off-site marketing opportunities, and should expect a flexible, non-traditional marketing schedule in which evening and weekend work is a core expectation of the role rather than an occasional requirement. The Marketing Coordinator maintains brand standards across all content and community representation, tracks marketing activity and basic performance results, and works closely with other departments to support park-wide initiatives. The position is also responsible for identifying opportunities to improve content quality, community presence, and the overall effectiveness of marketing efforts.

POSITION RESPONSIBILITIES

Community Marketing & Outreach Serve as an active representative of Epic Waters throughout the Dallas/Fort Worth community. Attend community events, festivals, school events, chamber events, networking opportunities, expos, and partner events on behalf of Epic Waters. Proactively identify community events and opportunities where Epic Waters should have a presence. Develop and maintain relationships with local businesses, schools, organizations, community groups, tourism partners, and other potential partners. Execute grassroots marketing initiatives designed to increase awareness and visitation. Distribute approved promotional materials and communicate current Epic Waters promotions, events, products, and experiences. Identify opportunities for partnerships, cross-promotions, community collaborations, and local brand exposure. Provide Marketing leadership with feedback, contacts, leads, and opportunities generated through community outreach. Deliver "over the top" hospitality and maintain a positive, energetic, professional, and approachable presence while representing Epic Waters. Social Media Planning & Execution Assist with the development and maintenance of the Epic Waters social media content calendar. Plan, create, schedule, and publish approved content across Epic Waters social media platforms. Write engaging, on-brand social media captions and promotional messaging. Maintain a consistent posting schedule across Facebook, Instagram, TikTok, and other relevant platforms. Monitor social media trends and identify opportunities for timely, relevant, and engaging content. Assist with community management by monitoring comments, messages, tags, mentions, and guest-generated content as assigned. Identify opportunities to increase engagement, reach, followers, and awareness through organic social media. Coordinate social media needs with Sales, Events & Entertainment, Food & Beverage, Guest Services, Operations, and other departments. Maintain an organized library of photos, videos, graphics, and other marketing content. Content Creation & Live Event Coverage Regularly capture high-quality photos and short-form video content throughout Epic Waters. Attend Epic Waters events, promotions, entertainment programs, and special activities to capture content in real time. Capture attractions, food and beverage offerings, guest experiences, testimonials, behind-the-scenes moments, and other content that showcases the Epic Waters experience. Create social-first video content, including Reels, TikToks, Stories, and other short-form formats. Capture and publish timely content during live events when appropriate and approved. Be comfortable appearing on camera and assisting others who appear in social media content. Identify opportunities for authentic, engaging content rather than relying solely on staged or professionally produced assets. Work with Marketing leadership and graphic design resources to ensure content supports current campaigns and brand standards. Marketing Campaign Support Assist with the execution of seasonal campaigns, promotions, special events, product launches, and other marketing initiatives. Coordinate marketing materials and campaign needs across digital, social, email, print, in-park, and community channels as assigned. Assist with email marketing, website updates, landing pages, promotional materials, and other marketing projects as needed. Ensure campaign messaging, dates, offers, and creative materials are accurate and consistent across all channels. Support the distribution and placement of marketing materials throughout Epic Waters and the surrounding community. Assist with influencer, media, partner, and community outreach initiatives. Maintain marketing calendars, project trackers, promotional schedules, and other organizational tools. Events & Brand Activations Represent Epic Waters at on-site and off-site promotional events and brand activations. Assist with planning and executing promotional booths, displays, giveaways, contests, and interactive marketing experiences. Assist with setup, transportation, operation, and breakdown of event and promotional materials. Work collaboratively with the Events & Entertainment team to promote and capture Epic Waters events. Proactively engage event attendees and community members to create awareness and excitement around Epic Waters. Encourage participation, social sharing, visitation, ticket purchases, and awareness of Epic Waters programs and promotions. Maintain a strong understanding of Epic Waters attractions, experiences, promotions, events, and key messaging. Ensure Epic Waters is represented professionally and consistently at all community appearances and events. Tracking, Reporting & Department Support Track social media activity and basic performance metrics, including reach, engagement, follower growth, and content performance. Track community events, outreach efforts, contacts, partnerships, and promotional opportunities. Assist with monthly and campaign-specific marketing reporting. Identify high-performing content and provide recommendations for future social media efforts. Share guest feedback, community insights, trends, and opportunities with Marketing leadership. Participate in Marketing meetings, planning sessions, content planning, and campaign brainstorming. Take ownership of assigned projects and follow through on deadlines and deliverables. Perform other duties, special projects, and responsibilities as assigned to support departmental objectives and the overall success of EPIC Waters. Safety & Emergency Awareness Maintain a thorough understanding of all emergency action plans, safety procedures, and operational standards, particularly those related to guest safety and emergency response. Immediately report all incidents, injuries, unsafe conditions, and safety concerns to the appropriate Supervisor, Director, or Manager on Duty (MOD). Follow company policies, safety procedures, and established operating procedures while working in office, back-of-house, and active park areas. Follow applicable safety requirements, venue rules, and Epic Waters procedures while participating in off-site events, community activations, and travel on behalf of the company. Ensure content capture, promotional displays, and event materials in guest areas do not create obstructions, trip hazards, or interference with park operations. Ensure required safety training is completed and maintained. Maintain awareness of surroundings and proactively identify and communicate conditions that may create a safety or guest-service concern.

POSITION SPECIFIC REQUIREMENTS

Knowledge, Skills, and Abilities:

Previous experience or demonstrated interest in marketing, social media, content creation, communications, events, community engagement, or brand development. Working knowledge of social media platforms including Facebook, Instagram, and TikTok, including content planning, posting, engagement, and current platform trends. Ability to capture quality photos and video using a smartphone and/or camera; experience creating short-form social video content strongly preferred. Strong written and verbal communication skills with the ability to create clear, engaging, and on-brand marketing messaging. Creative mindset with the ability to regularly generate new content, campaign, promotional, and community engagement ideas. Outgoing and approachable, with the confidence to initiate conversations with guests, businesses, community organizations, schools, and event attendees. Ability to professionally represent Epic Waters with a wide variety of audiences and community partners. Ability to follow brand guidelines and maintain consistent representation of the Epic Waters brand. Strong organizational and time-management skills with the ability to manage multiple projects and deadlines in a fast-paced environment. Ability to work independently in the field while also collaborating effectively with the Marketing team and other departments. Basic understanding of digital marketing, email marketing, website content, graphic design, or marketing analytics preferred. Experience with Canva, Adobe Creative Suite, social media scheduling platforms, or similar marketing tools preferred. Comfortable appearing in photos, videos, social media content, and promotional materials when needed. Reliable, punctual, professional, and highly organized, with the ability to adapt to changing priorities. Demonstrates a positive, can-do mentality and willingness to step in, assist others, and respond promptly to operational task requests. Strong communication and interpersonal skills with the ability to work effectively with guests, team members, and other departments. Must be able to complete all applicable training and demonstrate competency in the systems, software, and procedures associated with the position.

Physical, Schedule, and Work Requirements:

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. This is an active, event-driven position and is not a traditional Monday through Friday, 9:00 a.m. to 5:00 p.m. marketing role. Regular evening and weekend availability is a core expectation of this position. Must be available to work a flexible schedule including days, evenings, weekends, holidays, and special events as business needs dictate, with minimal requests for extended periods of time off. The work schedule will frequently include evenings, Fridays, Saturdays, Sundays, holidays, and special-event dates based on the Epic Waters marketing and event calendar, and evening and weekend hours may make up a significant portion of the regular weekly schedule. Must be available to attend and provide marketing coverage for community festivals, school events, chamber events, partnership activations, promotional appearances, and other off-site opportunities. Must be available during key Epic Waters operating periods to capture live content, including special events, entertainment, holiday programming, promotions, and peak attendance periods. Some weekday office hours are required for content planning, meetings, campaign coordination, scheduling, reporting, and administrative responsibilities. Must be able to travel throughout the Dallas/Fort Worth Metroplex for community events, partnerships, meetings, and marketing activations; a valid driver's license and reliable transportation are required. Ability to stand and walk for extended periods during events, activations, and community outreach. Ability to bend, kneel, reach, climb stairs, push, and pull. Ability to transport and handle marketing materials, promotional supplies, displays, and event equipment. Must be able to lift, carry, and move up to 50 pounds as necessary. Must be comfortable working in both indoor and outdoor environments, including exposure to water, humidity, crowds, varying weather and temperatures, and active operational settings

Job Type:

Full-time Application Question(s): Do you speak Spanish? (Ability to communicate in Spanish will be a plus)

Education:

High school or equivalent (Preferred)

Experience:

Marketing:

1 year (Preferred)

Work Location:

In person