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Business Development / Sales Manager
Lake Elmo, MN

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Homewatch Caregivers of East St. Paul

Business Development Manager

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Job Description

About us Homewatch CareGivers of East St. Paul is a Minnesota-licensed Comprehensive Home Care agency (MDH License #422089) based in Lake Elmo. We opened in October 2025 and provide in-home care for seniors and adults: personal care, companionship, Alzheimer's and dementia care, respite, meal preparation, transportation to appointments, and RN-delegated services. We serve Washington County, eastern Dakota County, and part of Ramsey County. We are a young, growing agency, and this role directly shapes how fast we grow. Each Homewatch CareGivers franchise is independently owned and operated. The role The Business Development Manager (BDM) grows our client census by building referral relationships across the East Metro senior care community.
This is a field role:
most of your week is spent face to face with discharge planners, social workers, case managers, and senior living staff, not at a desk. What you'll do: Referral source development Build and maintain relationships with hospitals, transitional care units (TCUs), skilled nursing facilities, home health and hospice agencies, assisted and independent living communities, physician offices, elder law attorneys, financial planners, and senior centers. Run a consistent weekly calling cadence of in-person visits, follow-ups, and educational drop-offs to priority referral sources. Own relationships with East Metro hospital discharge teams, including Woodwinds Health Campus, M Health Fairview St. John's, and Regions. Census and revenue growth Generate qualified client inquiries and convert them into signed service agreements and starts of care. Respond to hot referrals the same day and coordinate with the Owner and RN on in-home assessments. Grow average hours per client by positioning the right level of care, not the minimum. Support payer channels as they open: VA Community Care, long-term care insurance, and employer backup-care partners. Community presence Plan and deliver lunch-and-learns, in-services, and educational presentations for referral partners and senior audiences. Represent the agency at networking events, health fairs, sponsored activities, and community events. Pipeline and reporting Log every visit, contact, and referral in our CRM and the 52 Weeks Marketing system the same day. Report weekly on activity, referrals by source, conversions, and starts of care. Track which referral sources produce clients and shift effort toward them. Required qualifications At least 1 year of sales, marketing, or business development experience in the senior care industry: home care, home health, hospice, assisted living, memory care, TCU/SNF, or a senior placement service. A track record of generating referrals or clients you can describe with numbers (referrals per month, move-ins, admissions, or revenue). Working knowledge of how hospital and facility discharges work, and who influences the choice of a home care provider. Comfort walking into a facility unannounced, asking for the decision-maker, and following up until you get a meeting. Strong verbal and written communication; able to present to a room of nurses or social workers. Disciplined with a CRM and weekly reporting. Valid Minnesota driver's license, reliable vehicle, and current auto insurance. Must pass a Minnesota Department of Human Services background study. Preferred qualifications An existing referral network in the East Metro (Woodbury, Maplewood, Stillwater, Cottage Grove, Eagan, Inver Grove Heights). 2+ years in senior care sales, ideally with a private-pay home care agency. Familiarity with VA Community Care, long-term care insurance claims, or Minnesota Elderly Waiver. Experience with employer backup-care networks or B2B partnerships. Bachelor's degree in business, marketing, health administration, social work, or a related field. Experience opening a new territory or growing a young agency. Compensation and benefits Pay combines a base salary with a commission tied to clients who actually start and stay on service. Base salary
  • $55,000
  • $65000 per year, based on experience Commission
  • Tier based un-capped commission. Potential of upto $60,000 per year for the right candidate. Mileage
  • Reimbursed at the IRS standard rate Phone
  • monthly stipend Working conditions and how to apply Daily local driving across the territory; occasional evening or weekend events.
Ability to stand, walk, and carry marketing materials up to 40 lbs. Occasional in-home visits with prospective clients and families. Homewatch CareGivers of East St. Paul is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal or Minnesota law.
Pay:
$55,000.00
  • $120,000.
00 per year
Benefits:
Cell phone reimbursement Application Question(s): Do you consent to go through applicable background checks if selected for this position? Do you have a valid driver's license and reliable transport to commute in-field?
Experience:
Senior care sales: 2 years (Preferred)
Work Location:
In person

Benefits

  • Bonuses/Stipends
  • Dental Insurance
  • Discounts/Reimbursements