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Director of Equipment Sales
Job Description
Director of Equipment Sales The Role:
The Director of Equipment Sales is responsible for AAES North America's direct sales strategy for
ASSA ABLOY
entrance systems products across the United States. This role owns equipment pricing strategy, sales incentive plan design, and discount governance, and leads a multi-channel sales organization spanning architectural, inside sales, distributor partners and field sales functions.
Key Responsibilities:
Develop and execute sales strategy for
ASSA ABLOY
products across the U.S. market
Own equipment pricing strategy and structure
Design, implement, and manage sales incentive compensation plans
Establish and govern discounting policy and approval thresholds
Lead the architectural sales function through the Director of Architecture, overseeing regional architectural sales representatives
Manage a team of 6 inside sales representatives supporting field offices
Maintain a dotted-line relationship with District Sales Managers to align field execution with direct sales strategy
Lead
ASSA ABLOY
indirect distribution business channel
Drive CRM optimization and utilization across the sales organization, ensuring data integrity, pipeline visibility, and reporting accuracy to support forecasting and decision-making
Partner with marketing, product, and operations to align sales strategy with business objectives
Analyze sales performance, pricing trends, and market conditions to inform strategy adjustments
Build and develop a high-performing sales team, including talent development and succession planning
What You Will Need:
Bachelor's degree in Business, Sales, Marketing, or related field; MBA preferred
10+ years of progressive sales leadership experience, ideally in building products, industrial equipment, or a related manufacturing/distribution environment
Demonstrated experience developing pricing strategy and managing discount governance
Experience designing and administering sales incentive compensation plans
Proven track record leading multi-channel sales teams (direct, architectural/specification, inside sales)
Strong analytical and financial acumen
Excellent leadership, communication, and cross-functional collaboration skills
Ability to travel as needed across the U.S. We are the
ASSA ABLOY
GroupOur people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces
- physical and virtual
- safer, more secure, and easier to access. As an employer, we value results
- not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions
- supporting them with regular feedback, training, and development opportunities.
Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.