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AWKN RANCH

Austin, Texas

EVENT SALES DIRECTOR AWKN

Ranch is a 12-acre luxury wellness sanctuary in South Austin offering transformational retreats, wellness experiences, private events, corporate gatherings, weddings, celebrations, workshops, and full-property ranch buyouts. We are seeking a highly motivated, relationship-oriented Event Sales Director to lead revenue generation for the Ranch's growing events business. This person will own the sales process from prospecting and relationship development through proposal, contract negotiation, closing, and handoff to our Event Coordinator for production and execution. The ideal candidate is a go-getter who works intentionally and consciously, builds meaningful relationships, and knows how to create opportunities through genuine connection and consistent follow-through. This person will represent the AWKN Ranch experience with professionalism, warmth, confidence, and enthusiasm. The ideal candidate has experience selling weddings, corporate events, retreats, workshops, celebrations, conferences, private events, or destination experiences and is comfortable developing relationships, managing significant contracts, and working with multiple decision-makers.

WHAT YOU'LL

OWNEvent Sales & Revenue Growth — AWKN Ranch Own the full sales cycle for AWKN Ranch events, from lead generation and initial outreach through proposal, negotiation, contract execution, and deposit. Sell and close weddings, corporate retreats, corporate events, workshops, celebrations, private gatherings, wellness experiences, and full-property ranch buyouts . Develop customized proposals and event packages based on client needs, event size, duration, amenities, lodging, food and beverage, programming, and other available Ranch services. Develop opportunities for high-value, multi-day and full-ranch bookings while maximizing the value of each event. Build and maintain a healthy sales pipeline and consistently move prospects through the sales process. Negotiate contracts, pricing, dates, terms, deposits, cancellation policies, and other commercial details in partnership with leadership. Conduct venue tours and sales presentations for prospective clients, planners, executives, and organizations. Develop creative packages and sales strategies that increase bookings, average contract value, repeat business, and ancillary revenue. Maintain accurate sales forecasts and regularly report pipeline activity, bookings, revenue projections, and sales performance to leadership. Wedding & Event Planner Partnerships Build AWKN Ranch into a preferred venue and destination for Austin and Hill Country event professionals. Develop and maintain strong relationships with wedding planners, corporate event planners, meeting planners, destination management companies, retreat leaders, event producers, agencies, and other industry partners . Conduct thoughtful, targeted outreach to event planners and organizations that regularly book venues and group experiences. Create referral and preferred-partner relationships that generate ongoing business. Attend networking events, industry gatherings, bridal events, conferences, and other opportunities to represent AWKN Ranch. Build and maintain a strategic network of planners, companies, organizations, and referral partners. Host planner familiarization tours, open houses, showcases, and other experiences designed to introduce the Ranch to the event community. Cultivate relationships with corporate decision-makers, executive assistants, HR leaders, People & Culture teams, executive coaches, wellness organizations, and retreat facilitators. Corporate & Group Sales Develop relationships with companies, leadership teams, wellness organizations, professional associations, and other groups for retreats, meetings, celebrations, and multi-day experiences. Identify organizations that align with AWKN Ranch's wellness, leadership, transformation, and experiential offerings. Develop relationships with repeat corporate clients and create opportunities for annual or recurring bookings. Sell customized corporate retreat and event experiences rather than simply selling venue space. Ranch Buyouts & Large-Scale Contracts Develop opportunities for full-property and partial-property buyouts . Pursue premium opportunities such as destination weddings, executive retreats, corporate off-sites, celebrations, workshops, transformational experiences, and multi-day private gatherings. Manage longer sales cycles involving multiple stakeholders and significant contract values. Work closely with leadership to structure and close complex, high-value agreements. Event Handoff & Coordinator Oversight The Event Sales Director will own the client relationship through the sales and contracting process and ensure a seamless transition to event production. Oversee and support the Event Coordinator , who is responsible for producing and executing confirmed events. Establish a clear sales-to-production handoff process, ensuring all client expectations, contractual obligations, event details, and special requirements are communicated accurately. Remain involved as the senior client relationship owner for key accounts and larger events when appropriate. Partner with the Event Coordinator to identify opportunities for upsells, repeat bookings, referrals, and client retention. Gather post-event feedback and use client insights to continually improve the sales process, packages, and overall guest experience. Sales Outreach & Business Development This is a relationship-driven role that requires initiative, creativity, consistency, and intentional outreach. Build new business through warm introductions, referrals, networking, LinkedIn, email, phone calls, industry events, partnerships, and direct prospecting. Develop thoughtful outreach strategies for corporate, wedding, social, wellness, and retreat markets. Leverage existing professional relationships while continuously expanding AWKN Ranch's network. Develop partnerships with individuals and organizations that can become ongoing sources of business. Use CRM systems to manage leads, opportunities, follow-up, proposals, contracts, and forecasting. Utilize AI and sales technology—including ChatGPT, Claude, LinkedIn Sales Navigator, Apollo, or similar platforms—to research prospects, personalize outreach, develop campaigns, and increase sales efficiency. Continuously evaluate and improve outreach strategies, messaging, and relationship-building efforts.

WHO YOU ARE

You are a go-getter who works intentionally, consciously, and with integrity. You know how to build great relationships and understand that the best sales often come from trust, genuine connection, and thoughtful follow-through.

You are:

Experienced in event sales, venue sales, hospitality sales, wedding sales, corporate group sales, retreat sales, B2B sales, business development, or partnerships . Comfortable selling and negotiating significant contracts with multiple stakeholders and longer sales cycles . Experienced working with wedding planners, event planners, corporate clients, executives, agencies, or professional referral partners. A natural relationship builder who enjoys connecting with people and becoming a trusted resource. Confident conducting sales presentations, venue tours, negotiations, and closing conversations. Highly organized with strong follow-through and attention to detail. An excellent communicator who can build trust with everyone from an engaged couple to a corporate executive. Proactive, resourceful, self-directed, and comfortable creating opportunities. Comfortable with outreach, networking, LinkedIn, email, phone calls, and face-to-face business development. Passionate about wellness, transformational experiences, hospitality, or the mission of AWKN Ranch—or deeply curious and excited to learn. Tech-savvy and comfortable using CRM, AI, LinkedIn, and other sales tools. Collaborative and supportive, with the ability to work closely with the Event Coordinator and Ranch leadership. Motivated by meaningful work, strong relationships, excellent experiences, and measurable results.

WHAT SUCCESS LOOKS LIKE

In this role, success means: A healthy and consistently growing event sales pipeline. Strong relationships with Austin and Hill Country event and wedding planners. Increasing numbers of corporate, wedding, retreat, celebration, and workshop bookings. Growth in average contract value and full-ranch buyouts. Consistent achievement of monthly and annual revenue goals. Strong conversion from inquiry to contract. Repeat and referral business from satisfied clients and partners. A seamless transition from sales to event production. AWKN Ranch becoming a recognized and preferred destination for exceptional events and retreats in the Austin Hill Country.

COMPENSATION

Base Compensation:

$2,500/month

Commission:

$5,000-$7,000+ per month based on performance and closed event revenue

Total Target Compensation:

Approximately $7,500-$9,500+ per month , with additional earning potential as the event business grows. This is a performance-driven opportunity with significant income growth potential through successful sales of weddings, corporate events, retreats, workshops, celebrations, and ranch buyouts. PERKS Access to AWKN Ranch amenities, including pool, saunas, cold plunges, hot tub, and wellness center Complimentary participation in select Ranch programming and events Flexible schedule focused on results, relationships, and client experience Ground-floor opportunity with a growing luxury wellness and events brand Opportunity to help build and shape the Ranch's event-sales division Direct access to founder/CEO and leadership Significant opportunity for growth as the events business expands

LOCATION

Austin, Texas — On-site at AWKN Ranch preferred; hybrid considered for the right candidate. This role requires regular presence at the Ranch for venue tours, client meetings, networking, events, and team collaboration.

HOW TO APPLY

Send your resume and a short note explaining why you are the right person to grow AWKN Ranch's events business to: connect@awknranch.com Please tell us about a time when you built a sales pipeline, developed a new market, created a meaningful partnership, or won a significant event or venue contract. We want to hear how you create opportunities, build relationships, and bring people together. AWKN Ranch — Where transformation meets extraordinary place and experience.

Work Location:

In Person Pay:

$7,500.00 - $9,500.00 per month

Work Location:

In person