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Lead Generation Coordinator
Job Description
Lead Generation Coordinator Kirby Smith paid holidays, long term disability, 401(k) 9625 North May Avenue (Show on map) Aug 04, 2026 Who We Are Kirby-Smith Machinery, Inc. is a leading distributor of heavy equipment and cranes in the central United States. We are at the forefront of today's construction industry growth and have several exciting job opportunities for talented, energized professionals across the region who want to join our #WeAre1KirbySmith family! Lead Generation Coordinator Benefits Above-Average Industry Pay
Comprehensive benefits package (including medical/dental/vision)
401K with Company Match
Generous PTO Package/Paid Holidays
Short/Long Term Disability
Growth opportunities
Paid Training
Family-owned and operated
Health and wellness Lead Generation Coordinator Position Purpose Responsible for serving as the first point of contact for inbound customer communications across phone, digital, and SMS channels. This position supports business development, marketing, and sales activities through lead qualification, accurate data management, and timely lead routing to improve customer response times, CRM data quality, lead conversion, and overall performance. Lead Generation Coordinator Essential Functions Communicates and supports the Kirby Smith vision and core values of One Mission, One Team, One Plan, One Goal
Responds promptly to inbound inquiries received through website forms, phone calls, text messages, email, chat, OEM referrals, and marketing campaigns
Engages prospective customers to understand their equipment needs, project requirements, timelines, budgets, and applications
Builds rapport with prospective customers while providing a professional and responsive first impression of Kirby-Smith Machinery
Captures, qualifies, and accurately enters lead and customer information into CRM systems
Routes leads to the appropriate sales, parts, or service teams based on established criteria
Nurtures prospective customers who are researching future equipment purchases or rentals until they are ready for sales engagement
Schedules appointments, consultations, or service requests as needed
Monitors communication channels to ensure inquiries receive timely responses
Maintains detailed and accurate records of customer interactions for tracking and reporting purposes
Supports marketing initiatives through data cleanup, list management, and campaign tracking
Analyzes lead data to identify trends, gaps, and opportunities for improved performance
Collaborates with marketing and sales teams to improve lead management and conversion processes
Follows up with leads as appropriate to encourage continued engagement and conversion
Consistent and reliable on-site attendance
Performs other job-related duties as assigned Lead Generation Coordinator Minimum Qualifications Associate degree in Business, Marketing, Data Analytics, Communications, or a related field required; bachelor's degree preferred
One (1) to three (3) years of experience in customer service, call center operations, lead coordination, sales support, or a related role
Strong verbal and written communication skills
Experience using CRM systems preferred
Strong organizational and time-management skills with the ability to manage multiple communication channels and priorities in a fast-paced environment
Proficient with Microsoft Office, including Excel, and various web-based applications Lead Generation Coordinator Physical Requirements Pushing/Pulling/Lifting/Carrying up to 25 pounds without assistance
Physical ability to squat, twist, turn, bend, stoop, climb, and reach overhead
Must be able to work in wet, damp, dusty, or windy conditions and tolerate exposure to typical noises, hazardous materials, and fumes/odors
Physical ability to perform work for extended hours
Ability to adhere to personal protective equipment (PPE) policy and maintain individual PPE