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Tata Consultancy Services Limited

Senior Marketing Technology Specialist

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Job Description

Senior Marketing Technology Specialist

Location

: Alameda, CA

Experience

: 6

  • 14 Years
    Apply By
    : 8th December 2026
    Job Description
    Must Have Technical/Functional Skills
  • 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience
    supporting campaign execution, platform optimization, integrations, and reporting is required.
  • Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data
    synchronization and shared data models).
  • Strong functional and technical understanding of Salesforce Marketing Cloud, including data
    management, journeys, audience segmentation, and reporting capabilities.
  • Experience designing subscriber/contact data structures, preference centers, and consent/opt-out
    management.
  • Ability to review technical estimates and implementation approaches and identify potential risks,
    dependencies, and opportunities.
  • Experience supporting campaign reporting and performance measurement, with the ability to
    facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as
    Tableau is a plus).
  • Strong project coordination and stakeholder management skills with experience working across
    Marketing, IT, Compliance, and external vendors.
  • Experience working within regulated environments and supporting compliance, privacy, and
    governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
  • Excellent communication skills, with the ability to translate technical concepts for non-technical
    stakeholders and lead operationally when needed.
    Roles & Responsibilities
    Technical oversight & guidance
  • Support the design and evolution of marketing technology solutions across Salesforce Marketing
    Cloud and Sales Cloud.
  • Provide functional and technical expertise to internal teams and agency partners.
  • Review solution designs, configurations, integrations, and campaign implementations.
  • Support evaluation of agency proposals, estimates, and implementation approaches.
  • Support development and documentation of integration and data-flow standards.
  • Support campaign reporting strategy and consistent performance measurement.
    Management & coordination
  • Support coordination across internal teams and external agencies.
  • Partner with agency and vendor teams to coordinate deliverables.
  • Partner with Marketing Operations Specialist and leadership team to resolve complex issues.
  • Coordinate with IT on integrations, security reviews, change management, and releases.
  • Facilitate communication between technical and non-technical stakeholders.
  • Serve as a dependable resource for the Marketing Operations team.
    Governance & compliance
  • Support adherence to data governance and compliance requirements including PHI/PII handling,
    consent and opt-out management, data minimization, access controls, and audit-ready
    documentation.
  • Maintain solution documentation, design standards, and decision records so the platform is
    supportable and audit read
Salary Range:

$120,000

  • 130,000 a year
TCS Employee Benefits Summary:

Discretionary Annual Incentive.

Comprehensive Medical Coverage:

Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support:

Maternal & Parental Leaves.

Insurance Options:

Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth:

Commuter Benefits & Certification & amp; Training Reimbursement.

Time Off:

Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance:

Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

#LI-SP1

Location

Alameda, CA

Function

TECHNOLOGY

Role

Functional Consultant

ID

435644

Skills

Tableau | Salesforce(SFDC)

Salary Range

$120,000

  • $130,000
    Desired Candidate Profile
    Qualifications
BACHELOR OF COMPUTER

SCIENCE

Benefits

  • Sick Leave
  • 401(k) Plans
  • Bonuses/Stipends
  • Health Insurance