Strategic Planning Specialist

Strategic Planning Specialist Location:

Hybrid onsite schedule in

Culver City, CA Schedule :

40 hours

Duration:

12 months

Pay:

$65-$67.16 DOE The Planet Group is looking for a Strategic Planning Specialist to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Culver City, CA. Strategic Planning Specialist |

Qualifications:

5+ years media planning and strategy experience, agency experience a plus! BS/BA degree required Expertise in cross channel tactical planning for performance and brand KPIs. Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives Familiarity with traditional media channels (OOH, TV), digital advertising and social media platforms and their relationship with each other in multifaceted, integrated campaigns Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time Excellent presentation, written and verbal communication skills Knowledge of financial services marketing and/ or acquisition marketing strategies a plus. Strategic Planning Specialist |

Description:

Developing integrated media strategies within Services. Manage the workflow between external and internal media teams and the implementation of each strategy. Analyze the performance of media channels and provide insights to ensure key partners understand plans, optimizations and results. In addition to developing sophisticated external marketing strategies, you will position yourself as the strategic thought leader for business stakeholders and provide direction on how they allocate budgets, effectively leverage media for their needs while providing insight on branding and messaging within creative. Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team's success in a constantly evolving environment.