Business Analytics Consultant Senior - Marketing & Customer Analytics

Business Analytics Consultant Senior - Marketing & Customer Analytics PNC Financial Services Group 3.6 ( ) Tysons, VA on company site for later Why you should apply for a job to

PNC Financial Services Group :

Ranked as one of the 4.1/5 in supportive management 73% say women are treated fairly and equally to men 81% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See all reviews Tuition-free and other education options available Up to 40 Hours Paid Time Off to Volunteer with Grow up Great® Access to Progyny fertility coverage # 152037517 Position summary o the company's success. As a Business Analytics Consultant Senior within PNC's Data, Model & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA or Tysons Corner, VA. We are seeking a highly skilled Business Analytics Consultant Senior to join our Customer and Marketing Analytics team. This role will play a critical part in measuring, analyzing, and optimizing marketing performance across key channels, with a particular focus on direct mail, email, and digital marketing campaigns. The ideal candidate brings a strong blend of statistical and technical expertise, advanced data visualization skills, and marketing domain knowledge, along with a passion for modern analytics tools, automation, and AI-assisted development. This individual is expected not only to execute high-quality analytics but also to influence how we evolve our dashboards, reporting, and analytical approaches.

Role Overview:

• Marketing campaign measurement and analysis oDesign and execute robust measurement strategies for marketing campaigns, with emphasis on direct mail, email, and digital marketing.

oAnalyze campaign performance using metrics such as response rates, average cost, cost per conversion, and return on marketing investment (ROMI). oPartner with marketing and business stakeholders to translate business questions into analytical solutions and actionable insights.

• Advanced analytics & data engineering oDevelop and maintain analytical solutions using Python and SQL to support campaign analytics.

oWork with large-scale datasets in Hadoop and big data environments, ensuring efficient and scalable data processing. oLeverage modern development practices, including AI-assisted tools such as GitHub Copilot and Microsoft Copilot, to improve productivity and code quality.

• Dashboarding & data visualization oBuild and own advanced dashboards in Tableau and/or Power BI that clearly communicate performance, trends, and insights to executive and business audiences.

oBring fresh ideas and best practices to data visualization, storytelling, and user experience. oBalance summary-level executive views with the ability to drill into detailed performance and diagnostic metrics.

• Analytics Platform & Tooling oUse and contribute to shared analytics codebases, following best practices with Github or Bitbucket for version control.

oFollow structured development workflows, including pull requests, code reviews, and documentation. oManage work using project management tools such as Jira or Microsoft project management tools, ensuring timely and well communicated delivery.

Preferred skills and experience:

• Bachelor's degree in Analytics, Statistics, Economics, Computer Science, Marketing Analytics, or a related field (or equivalent experience)
• Hands on marketing campaign measurement experience
• Proficient in Python and SQL for data analysis and transformation
• Experience working with Hadoop and large-scale / big data environments
• Advanced dashboarding skills in Tableau and/or Power BI, with demonstrated ability to design impactful, executive-ready visualizations.
• Solid understanding of marketing performance metrics, including average cost, response rates, cost per conversion, ROMI, and ROAS.
• Experience using code management tools such as Github or Bitbucket.
• Exposure to or strong interest in AI-assisted analytics and development tools (e.g. Github Copilot, Microsoft Copilot).
• Strong data storytelling and presentation skills for senior or executive audiences.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in

STEM OPT

for this position. Job Description Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions. Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at . Please include 'accommodation request' in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. Why you should apply for a job to

PNC Financial Services Group :

Ranked as one of the 4.1/5 in supportive management 73% say women are treated fairly and equally to men 81% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See all reviews Tuition-free and other education options available Up to 40 Hours Paid Time Off to Volunteer with Grow up Great® Access to Progyny fertility coverage