Director, Strategic Market Insights Tryngolza

Director, Strategic Market Insights - Tryngolza Carlsbad, CA Job Details $184,000 - $218,000 a year 1 day ago Qualifications Resource allocation Employee onboarding Branding Market research projects Master's degree in business administration Budget management Strategic management Clinical development Qualitative research Competitive analysis Marketing strategy development Team development Hiring Profit & loss Business development Entrepreneurship Bachelor's degree Team management Decision making Mentoring Forecasting Research data analysis Networking through strategic partnership building Budgeting Senior level Training Cross-functional collaboration Onboarding process management Master of Business Administration Data-driven decision making Communication skills Marketing Negotiation Cross-functional communication New product launch experience Stakeholder management 10 years Performance evaluation Full Job Description Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We're pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With multiple marketed medicines and a leading pipeline in neurology, cardiology and select areas of high patient needs, we continue to drive innovation in RNA therapies in addition to advancing new approaches in gene editing to provide greater value to patients and are well positioned financially to deliver on our strategic goals. At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know that our success is a direct result of the exceptional talents and dedication of our employees. With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money and energy into making our onsite, hybrid and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive. We're building on our rich history, and we believe our greatest achievements are ahead of us. If you're passionate about the opportunity to have meaningful impact on patients in need, we invite you to apply and join us. Experience and contribute to our unique culture while you develop and expand your career!

DIRECTOR, STRATEGIC MARKET INSIGHTS - TRYNGOLZA SUMMARY

Ionis is seeking a market insights team leader with broad strategic and consultative experience to join our rapidly growing Insights and Analytics team. Reporting to the Head of Global Market Insights, you will be responsible for developing and maintaining a deep understanding of the wholistic market perspective and resulting business implications through market research, data analytics, and competitive intelligence, as well as for enabling data-backed forecasts for key programs. In this role, you will collaborate cross-functionally with the broader Commercial, Medical, Finance, and R D organizations, partnering at all levels of the business. As the market expert and strategic thought partner to the cross-functional team, you will help shape our brand strategies, marketing plans and tactics, clinical development and lifecycle strategies, and business development initiatives. You and your team will work collaboratively with other functions to identify key business questions and priorities, design research plans and solutions, translating your findings into actionable implications and recommendations for specific programs and the portfolio.

RESPONSIBILITIES

Define and lead the end-to-end market insights strategy, determining critical business questions, setting the long-term research roadmap for assigned brands and pipeline programs and generating actionable recommendations Serve as the single point of contact and principal strategic advisor for the Tryngolza business, driving evidence-based decision-making for brand and portfolio strategy Identify and select external partners to support execution of market insights projects and manage the processes to achieve quality, cost-effective, and efficient delivery Leverage and synthesize information from multiple sources, including, but not limited to, qualitative and quantitative primary market research, data analysis, secondary research, field and competitive intelligence, etc. Pressure test conclusions and implications drawn from our market insight initiatives to ensure assessments are objective, data-driven, and relevant for the business Partner with the Forecasting team to develop and pressure test forecast assumptions and models Effectively translate and communicate outputs in the form of actionable insights and recommendations for the cross-functional teams and leadership as required for internal and external facing needs Reconcile dissenting views, negotiate with, and persuade others by applying high emotional intelligence to shift the thinking on sensitive / complex situations Coach and develop direct reports, including the completion of timely performance evaluations; as appropriate, hire, train, and mentor new employees to ensure successful onboarding Design and execute annual functional plan to accomplish critical business objectives, adapting and solving for evolving business needs, effectively managing team budget Lead ad hoc strategy projects and initiatives, as required (e.g., new indication / product / market evaluations) Cultivate and maintain formal networks with key external decision-makers and industry experts to ensure Ionis remains at the forefront of market trends and competitive dynamics

REQUIREMENTS

10+ years of Pharma / biotech experience, with cross-functional commercial experience Bachelor's degree required, MBA or other relevant advanced degree preferred Experience with market research across all modalities of market insights along the product lifecycle (pre-/clinical, pre-launch, launch, post-launch), and with key stakeholders (e.g., HCP, patient, payor, pharmacy) Experience in the U.S. market launches required, global market insights experience preferred Diverse commercial background (e.g., prior roles in Marketing, Sales, or Strategy) with a strong understanding of how insights intersect with P&L and resource allocation decisions preferred Experience leveraging complex quantitative data (e.g., claims, EHR), and ability to discern and translate meaningful insights Excellent verbal and written communication skills Strong consultative, collaboration and interpersonal skills to partner with and influence other data-driven cross-functional teams to gain broader customer perspectives and distill clear and actionable insights, often without direct authority Courage to constructively challenge brand assumptions based on objective market realities Directly influence resource allocation decisions by providing objective, data-driven recommendations on high-impact investment opportunities Desire to work in a fast-paced, innovative environment and evolving organization, with the ability to prioritize efforts, solve problems, make tradeoffs and decisions, and manage stakeholder expectations Ability to think big picture, while remaining detail-oriented Results oriented with a bias to act and an innovative approach to addressing business challenges Innate curiosity, with strong personal drive and entrepreneurial spirit Please visit our website, http://www.ionis.com for more information about Ionis and to apply for this position; reference requisition #

IONIS004006

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Ionis Benefits Full Benefits Link:

https://ionis.com/careers#:~:text=Highly%20competitive%20benefits The pay scale for this position is $184,000 to $218,000 NO

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Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.